The Snowflake Effect
07/02/2018
There’s a fable about a little bird and a mouse discussing the weight of a snowflake. It was the dead of winter and all the other woodland animals were hibernating.
Latest From ABMP
June 27 is PTSD Awareness Day. Here are 10 Tips to Help You Cope.
06/26/2018
In recognition of PTSD Awareness Day on June 27, Prakash Masand, MD, a psychiatrist and founder of the Centers of Psychiatric Excellence, offers 10 tips for persons dealing with PTSD.
EveryBody Deserves a Massage Week is Less Than a Month Away!
06/20/2018
Since 1995, ABMP members have given their time, money, and effort to help others, while also promoting themselves and raising awareness of the benefits of massage, bodywork, and somatic therapies. This year, the ABMP community will celebrate EveryBody Deserves a Massage Week July 15–21, 2018.
Cortiva Institute Partners with Professional Soccer Team for Sports Massage Program
06/19/2018
Making it to the “big leagues” in the sports massage therapy industry can be a challenge. But Cortiva Institute—the nation’s largest massage school—is giving its students a leg up through a brand-new partnership with Phoenix Rising Football Club, the city’s professional soccer team.
Let ABMP Help Protect Your Business Property
06/14/2018
It’s part of my position as ABMP vice president of communication to connect with members in times of need and find ways ABMP can help them recover. I find that in times of natural disasters, many individuals think their ABMP membership includes this kind of business contents coverage—and it doesn’t.
Giving Under Fire
06/05/2018
I don’t always enter a session in a state of meditative bliss. Ideally, as a therapist with a mobile practice, I would arrive at someone’s home after a calm and peaceful drive. I will have had an excellent breakfast, 1.5 cups of coffee, and a delightful, contemplative time of prayer.
Creating the Perfect Brand for Your Massage Practice
05/23/2018
In this three-part blog series on branding, Attiya Abdulghany, a digital marketing consultant and CMO of Artichoke, shares advice on branding your massage practice.
Our Favorite Money Tools
05/08/2018
We believe that great habits are supported by easy-to-use tools (and the occasional cookie for a reward), so we’re excited to share our favorite tools for understanding and handling the money in your massage business.
Education Inspiration from Cyndi Dale
05/07/2018
The following post is adapted from our conversation with Cyndi Dale (www.cyndidale.com) in the November/December 2017 issue of Massage & Bodywork magazine. Among other things, Dale tells us what inspires her practice and what her secret to work/life balance is.
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The Things You Do Every Day with Allissa Haines
04/26/2018
In this video blog, Allissa Haines (www.massagebusinessblueprint.com) provides valuable tips for therapists on the things you do every day that can help you build a sustainable and happy massage business.