Massage is for EveryBody Week

Celebrating Inclusivity and Diversity During July—and Every Month

Associated Bodywork & Massage Professionals (ABMP) invites you to join us in July to celebrate Massage is for EveryBody week. For more than two decades, ABMP has carved out space to specifically promote the importance of bodywork. To that end, last year we added the five guiding principles below, to help underscore our commitment to inclusion:

Guiding Principles

Because Massage is for EveryBody, we will:

  1. Serve as advocates for the powerful physical and emotional benefits of massage and bodywork.
  2. Support and advocate for efforts that bring massage and bodywork to underserved populations.
  3. Spread awareness of career options in the massage and bodywork profession.
  4. Honor the healing role practitioners play in our communities.
  5. Emphasize the importance of self-care, including receiving regular bodywork, for massage therapists and bodyworkers, and their clients.

 

$1,000 Awards Available

To honor and support massage therapists and bodyworkers, ABMP is giving away ten $1,000 awards to practitioners who live these values. Practitioners can submit an entry, in 300 words or less, and tell us how you support the Massage is for EveryBody guiding principles in your practice.  Read the 2022 winning essays here. 

Submit your story, and tell us how you support and celebrate Massage is for EveryBody!

 

How Can You Get Involved?

Participating in Massage is for EveryBody week doesn’t have to be complicated! There are many ways to partner in your community and share the benefits of massage and bodywork during this event, and simply posting the benefits of massage on social media throughout the week is a great way to advocate that massage is for every body

 

Reflect and Share

Use this week to reflect on the good work you do. How do you impact the lives of your clients with your hands-on work? How does your work make a difference in the world? What is the importance of massage in your own life? Then share this with your clients so they understand the passion and commitment you bring to the treatment room.

 

Share on Social Media

We will create content for you to share throughout the week of July 17–23. Watch our social media pages and simply share the posts to spread the word in your community.

 

Be Creative!

Take inspiration from other ABMP members who have created special ways to bring touch to their communities and plan your own unique promotion.

  • For every 60-minute massage booked [during Massage Week], 15 minutes were donated to someone in need. (Amy Groner, Ohio)
  • Every client [during Massage Week] received a 60-minute gift certificate to give to someone else who would benefit from a bodywork session. Advertising the promotion in advance filled her schedule! (Cath Cox, Colorado)
  • Ask others to nominate a person doing good work—a volunteer, advocate, tireless worker, friend, shoulder to cry on—to receive a free massage. (Megan Spence, New York)

 

Use These Massage Week Materials

Share our Massage Week video, use our content, post our podcasts, implement our brochures and images for your use—all Massage is for EveryBody marketing materials available to you here, for free! 

 

Volunteer or Offer Discounted Chair Massage

Think about the people, causes, or events that inspire you, and share your work. Here are some ideas to get started:

  • Animal shelter staff
  • Firefighters
  • Homeless shelter residents and staff
  • Hospice care staff
  • Hospital staff
  • Local community events (e.g., concerts, farmer’s markets, 5Ks)
  • Nursing home residents and staff
  • Police personnel
  • Teachers
  • Anyone or any cause that speaks to you

 

Donate or Raise Funds

  • Donate gift certificates or a percentage of your sales to local charities and other deserving individuals or organizations.
  • Put a special tip jar in your office to raise money for a local charity or organization.
  • Encourage clients to bring in canned goods to be donated to your local food bank.
  • Create a Pay it Forward campaign that clients can contribute to.

News

Washington Introduces Massage Compact Bill

The Washington legislature introduced House Bill 1437, the Massage Compact, in January 2023. The bill will make it easier for licensed massage therapists to work in other jurisdictions. If you believe an interstate license would benefit massage therapists, write a letter to your representatives.

Nebraska Introduces Massage Compact Bill

The Nebraska legislature introduced Legislative Bill 280, the Massage Compact, in January 2023. The bill will make it easier for licensed massage therapists to work in other jurisdictions. If you believe an interstate license would benefit massage therapists, write a letter to your representatives.

Texas Massage Therapy Advisory Board Vacancies

The Texas Department of Licensing and Regulation is looking to fill two vacancies on the Texas Massage Therapy Advisory Board with qualified applicants: one seat is open for a licensed massage therapist and one seat is open to a public member. Find out how you can apply!

Blog

Benefits

PODCAST: Pediatric Touch Therapy with Tina Allen

In this episode of The ABMP Podcast, Kristin and Darren speak with Tina Allen, founder of Liddle Kidz Foundation, about the differences between infant and pediatric massage and other topics.

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