Massage is for EveryBody Week

Celebrating Inclusivity and Diversity During July—and Every Month

Associated Bodywork & Massage Professionals (ABMP) invites you to join us the third week in July, to celebrate Massage is for EveryBody week. For more than two decades, ABMP has carved out space to specifically promote the importance of bodywork. To that end, last year we added the five guiding principles below, to help underscore our commitment to inclusion:

Guiding Principles

Because Massage is for EveryBody, we will:

  1. Serve as advocates for the powerful physical and emotional benefits of massage and bodywork.
  2. Support and advocate for efforts that bring massage and bodywork to underserved populations.
  3. Spread awareness of career options in the massage and bodywork profession.
  4. Honor the healing role practitioners play in our communities.
  5. Emphasize the importance of self-care, including receiving regular bodywork, for massage therapists and bodyworkers, and their clients.

 

$1,000 Awards Available

To honor and support massage therapists and bodyworkers, ABMP is giving away ten $1,000 awards to practitioners who live these values. Practitioners can submit a video link or written entry, and tell us how you support the Massage is for EveryBody guiding principles in your practice. Videos should be less than two minutes long; essays 300 words or less.   Read the winning essays here. 

Submit your story, and tell us how you support and celebrate Massage is for EveryBody!

 

How Can You Get Involved?

Participating in Massage is for EveryBody week doesn’t have to be complicated! There are many ways to partner in your community and share the benefits of massage and bodywork during this event, and simply posting the benefits of massage on social media throughout the week is a great way to advocate that massage is for every body

 

Reflect and Share

Use this week to reflect on the good work you do. How do you impact the lives of your clients with your hands-on work? How does your work make a difference in the world? What is the importance of massage in your own life? Then share this with your clients so they understand the passion and commitment you bring to the treatment room.

 

Share on Social Media

We will create content for you to share throughout Massage is for EveryBody week. Watch our social media pages and simply share the posts to spread the word in your community.

 

Be Creative!

Take inspiration from other ABMP members who have created special ways to bring touch to their communities and plan your own unique promotion.

  • For every 60-minute massage booked [during Massage Week], 15 minutes were donated to someone in need. (Amy Groner, Ohio)
  • Every client [during Massage Week] received a 60-minute gift certificate to give to someone else who would benefit from a bodywork session. Advertising the promotion in advance filled her schedule! (Cath Cox, Colorado)
  • Ask others to nominate a person doing good work—a volunteer, advocate, tireless worker, friend, shoulder to cry on—to receive a free massage. (Megan Spence, New York)

 

Use These Massage Week Materials

Share our Massage Week video, use our content, post our podcasts, implement our brochures and images for your use—all Massage is for EveryBody marketing materials available to you here, for free! 

 

Volunteer or Offer Discounted Chair Massage

Think about the people, causes, or events that inspire you, and share your work. Here are some ideas to get started:

  • Animal shelter staff
  • Firefighters
  • Homeless shelter residents and staff
  • Hospice care staff
  • Hospital staff
  • Local community events (e.g., concerts, farmer’s markets, 5Ks)
  • Nursing home residents and staff
  • Police personnel
  • Teachers
  • Anyone or any cause that speaks to you

 

Donate or Raise Funds

  • Donate gift certificates or a percentage of your sales to local charities and other deserving individuals or organizations.
  • Put a special tip jar in your office to raise money for a local charity or organization.
  • Encourage clients to bring in canned goods to be donated to your local food bank.
  • Create a Pay it Forward campaign that clients can contribute to.

News

Vacancies on the Oregon Massage Board

There are two seats open to licensed massage therapists. You must be nominated by a massage organization for a vacancy, and ABMP can help nominate you. Let us know if you're interested and find out how to apply!

Massage School Programs at Risk Across the Country

The US Department of Education issued final rules on October 31 that will likely greatly impact clock-hour programs in states with minimum clock-hour requirements for licensure or certification, including massage therapy. The new rule is flawed and, if not changed, will cause devastating collateral damage to schools, instructors, students, and the public. Find out how you can advocate!

“150%” Rule Advocacy Template

School owners, operators, and instructors—use our advocacy template to send to your state senators and representatives to make them reconsider the "150%" rule amendment. Add your own opinions and experiences to make your letter more personal and impactful.

Blog

Benefits

Featured ABMP Discount Partner: MassageBook

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