Massage is for EveryBody Week

July 17–23, 2022

Associated Bodywork & Massage Professionals (ABMP) invites you to join us July 17–23, 2022, to celebrate Massage is for EveryBody week. For more than two decades, ABMP has carved out space to specifically promote the importance of bodywork. To that end, last year we added the five guiding principles below, to help underscore our commitment to inclusion:

Guiding Principles

Because Massage is for EveryBody, we will:

  1. Serve as advocates for the powerful physical and emotional benefits of massage and bodywork.
  2. Support and advocate for efforts that bring massage and bodywork to underserved populations.
  3. Spread awareness of career options in the massage and bodywork profession.
  4. Honor the healing role practitioners play in our communities.
  5. Emphasize the importance of self-care, including receiving regular bodywork, for massage therapists and bodyworkers, and their clients.

 

$1,000 Awards Available

To honor and support massage therapists and bodyworkers, ABMP is giving away ten $1,000 awards to practitioners who live these values. Practitioners can submit an entry, in 300 words or less, and tell us how you support the Massage is for EveryBody guiding principles in your practice.  Read last year's winning essays here. 

Submit your story, and tell us how you support and celebrate Massage is for EveryBody!

 

How Can You Get Involved?

Participating in Massage is for EveryBody week doesn’t have to be complicated! There are many ways to partner in your community and share the benefits of massage and bodywork during this event, and simply posting the benefits of massage on social media throughout the week is a great way to advocate that massage is for every body

 

Reflect and Share

Use this week to reflect on the good work you do. How do you impact the lives of your clients with your hands-on work? How does your work make a difference in the world? What is the importance of massage in your own life? Then share this with your clients so they understand the passion and commitment you bring to the treatment room.

 

Share on Social Media

We will create content for you to share throughout the week of July 17–23. Watch our social media pages and simply share the posts to spread the word in your community.

 

Be Creative!

Take inspiration from other ABMP members who have created special ways to bring touch to their communities and plan your own unique promotion.

  • For every 60-minute massage booked [during Massage Week], 15 minutes were donated to someone in need. (Amy Groner, Ohio)
  • Every client [during Massage Week] received a 60-minute gift certificate to give to someone else who would benefit from a bodywork session. Advertising the promotion in advance filled her schedule! (Cath Cox, Colorado)
  • Ask others to nominate a person doing good work—a volunteer, advocate, tireless worker, friend, shoulder to cry on—to receive a free massage. (Megan Spence, New York)

 

Use These Massage Week Materials

Share our Massage Week video, use our content, post our podcasts, implement our brochures and images for your use—all Massage is for EveryBody marketing materials available to you here, for free! 

 

Volunteer or Offer Discounted Chair Massage

Think about the people, causes, or events that inspire you, and share your work. Here are some ideas to get started:

  • Animal shelter staff
  • Firefighters
  • Homeless shelter residents and staff
  • Hospice care staff
  • Hospital staff
  • Local community events (e.g., concerts, farmer’s markets, 5Ks)
  • Nursing home residents and staff
  • Police personnel
  • Teachers
  • Anyone or any cause that speaks to you

 

Donate or Raise Funds

  • Donate gift certificates or a percentage of your sales to local charities and other deserving individuals or organizations.
  • Put a special tip jar in your office to raise money for a local charity or organization.
  • Encourage clients to bring in canned goods to be donated to your local food bank.
  • Create a Pay it Forward campaign that clients can contribute to.

News

Study Finds High Blood Pressure Could Lead to Faster Bone Aging

A new study found that when high blood pressure was induced in young mice, the mice suffered bone loss and osteoporosis-related bone damage comparable to older mice.

The study, which was presented on September 7, 2022, at the American Heart Association's Hypertension Scientific Sessions 2022, compared young mice with induced hypertension to older mice without hypertension to assess the potential relationship of hypertension and bone aging.

Oregon Proposes External Pelvic Floor Massage Rules

The Oregon State Board of Massage Therapists proposed new massage therapy rules that would allow licensees to perform external pelvic floor massage. Submit your comments in support of, or opposition to, the rules before October 31, 2022.

Maryland Implicit Bias Training Resources

Maryland massage therapists must complete implicit bias training by October 31, 2022, to fulfill their continuing education requirements. View a list of approved training resources.

Blog

Keeping Massage Fresh for Longtime Clients

As much as we want massage therapy to be a routine, we also want it to be an intentional choice every visit because of the client’s love of the service and our care to always meet the client’s (changing) needs.

Blood, Lymph Get Pumped Thanks to Massage

Massage therapy has become a wildly expansive net that has caught, and continues to catch, a slew of methods of bodywork. You can be an authority in all sorts of approaches, spanning from myofascial release to trigger point therapy to cupping to manual lymphatic drainage. And that’s a good thing! 

Benefits

2022 ABMP CE Summit Course—MLD: Basic Techniques for the Neck and Face

Gain an understanding of manual lymphatic drainage (MLD) movements and the location of important lymphatic structures as you watch Nicola McGill’s dynamic demonstration of three MLD techniques and MLD sequences for the neck and face. Learn about this important modality that, when provided effectively, can support and enhance the movement of lymph fluid through the lymphatic vessels and eventually back to the cardiovascular system.

2022 ABMP CE Summit Course—Introduction to Manual Lymphatic Drainage

Manual lymphatic drainage (MLD) is a gentle, rhythmic form of bodywork that enhances and supports the movement of fluid through the lymphatic system to support health and well-being. Developed by Danish therapists Emil and Estrid Vodder in the 1930s, MLD is now practiced extensively by health and wellness practitioners and is used within the medical community to treat lymphedema and post-surgical and post-traumatic edema. Join Nicola McGill in this engaging course to learn the benefits, indications, and mechanics of this gentle, effective modality.

2022 ABMP CE Summit Course—Lymphatic System: An Essential Guide to an Underrated System

Join us for a fascinating look at the underrated lymphatic system, with special emphasis on its structures and functions. Learn the vital role each of the system’s components plays, including lymphangions, nodes, trunks, ducts, and the glorious cisterna chyli. We’ll also look at various lymphatic-related pathologies, including lymphangitis, lymphoma, cardiovascular and traumatic edema, and lymphedema.

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