Latest From ABMP

9 Tips to Nurture Authenticity in the New Year

Authenticity is at the crux of the work you do. Without it, tending to the needs of others is hard, and sometimes ingenuine. What does authenticity mean to you? What are ways you can nurture your own authenticity? Here are nine tips to build your authentic spirit.

Collaboration Over Competition

A man reaching out his hand to help.

I want to do everything I possibly can to contribute to the collaborative and continued success of the massage field. I want to provide mental and emotional support to my fellow therapists. The only way to climb out of the barrel of negativity and competition is through collaboration.

Reaching Out to Massage Clients During the Holidays

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Connecting with clients during the holiday season has become a customary part of most MTs’ annual marketing plans. But that doesn’t mean your client communications this time of year have to be a hard sell.

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