Halftime

Last week I asked, “How do you professionally fire a client?” I received not nearly as many comments as when I asked for your sales pitch. I think that’s a good thing—we’re more focused on getting new clients than getting rid of them. Here’s a short, but sweet one from Darcy: Thank you for allowing me to serve you. In the future, I will no longer be available to you. However, if I were that client I would certainly ask, “Why?” Perhaps we can complete Darcy’s phrase by answering that question. “I think I’ve helped you as best I can. I’d be happy to refer you to another therapist.” That should get your message across without being too blunt. So let’s move forward by looking back. As I write this, we are completing the first half of 2010. What do we have to show for it?
  • Comprehensive health care legislation passed (which has been talked about for 40 years, but never successfully scripted), which to date has engendered mistrust and pessimism, even before material impact could be felt, good or bad; its effect, if any, on massage and bodywork is unknown;
  • Significant education reform regarding higher education student aid (not saluted by the Career College Association); a boon for consumer and student-protection;
  • A colossal and tragic ecological disaster in the Gulf of Mexico that could take decades to clean up;
  • The economy has acted like the car that needs the gas tank additive—fits and starts, too much knocking and pinging;
  • The LA Lakers won the NBA championship again (groan).
My wife regularly reads her horoscope in the daily paper, and proudly announces if she is having “a five-star day.” She also makes sure to tell me how many stars my day will merit. What about in your practice? How many stars has your massage and bodywork practice merited in 2010 so far?
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News

Washington Massage Board Vacancies

The State Department of Health and the Washington Massage Board are seeking licensed massage therapists to fill professional member vacancies. Apply before the June 30 deadline.

Maryland Bills Add Instruments, License Requirements, Practice Violations

In May, Governor Wes Moore signed into law two bills affecting massage therapy. House Bill 1497 allows instrument-assisted techniques, amends the license reinstatement process, and adds a new requirement for some licensure applicants. House Bill 1498 addresses unauthorized practice violations.

Blog

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

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