Come Back!

    In past posts, I’ve talked about how you might craft and deliver your elevator speech. “Yes, I’m a massage therapist! Have you tried bodywork before…” Hopefully you’re comfortable with that assignment by now. My pal Kristin Coverly and I give you an example:   Do you have a “come back” speech ready as well?   The key to successful practice development is establishing a cadre of regular, loyal clients. In order to inspire clients to be “regular,” you need to help them understand the value of frequent bodywork. Kristin explains it best:   A member of our Education department, Kristin coordinates ABMP’s BizFit program efforts, and is a fabulous presenter, marketer, therapist, and human being. And she improves my videos by about 5,000%. Look for more videos from Kristin and me here; in addition members can find them in the ABMPtv section on ABMP.com.   So, what does your “come back” pitch sound like?     Prefer to receive more from Les in small doses? Follow him on Twitter — @abmp_les.  

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News

Alaska Massage Board Remains Independent and Autonomous

Executive Order No. 129 sought to dissolve the Alaska Board of Massage Therapists and transfer its functions to the Department of Commerce, Community, and Economic Development (DCCED). The executive order was successfully overturned.

Gainful Employment Rules Compliance Updates

Over the past two weeks, the US Department of Education issued updates to the new “Gainful Employment” (GE) regulations for vocational programs published last fall. This web post addresses the updates to prepare school owners and educators ahead of the July 1, 2024, new GE rule effective date.

New Study Reconfirms the Benefits of Touch

A recent study found that touch interventions were effective in helping regulate cortisol levels, reducing feelings of depression in adults, and having other significant benefits.

Blog

Faces of Bodywork: Adriane Maxwell

Massage therapist Adriane Maxwell stands in front of a palm tree.

Adriane Maxwell is the owner of One Healing Touch Reiki & Massage for Women in Charleston, South Carolina. Maxwell was featured in the May/June 2024 issue of Massage & Bodywork magazine in “Faces of Bodywork.”

Benefits

Podcast: Cancer, Clots, and COVID—A Complicated Client

A client was recently treated for colon cancer—and it didn’t go well. She had surgical complications, a bout of sepsis, and more. Is massage therapy safe? We discuss on this episode of “I Have a Client Who . . .” Pathology Conversations with Ruth Werner.

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