Massage Heights announced the appointment of industry veteran CG Funk to their leadership team in the role of Senior Vice President of Culture and Industry Relations.
Funk comes to Massage Heights with over 25 years of experience in the spa, beauty, and franchise industries. Her experience includes executive leadership, franchising, public relations, employee acquisition and development, product and service development, training and learning, school administration, teaching, and motivational speaking.
“Massage therapists and estheticians are the heart of our brand and having someone who can steer the recruitment and retention strategies to enhance the culture of Massage Heights is paramount to our success. I’m confident having a leader of CG’s caliber will prove to greatly impact our growth and sustainability,” says Susan Boresow, president and CEO of Massage Heights. “CG brings a passion for the massage and spa industry that is unmatched, with vast knowledge and experience which will key in shaping the future of Massage Heights.”
Prior to joining Massage Heights, Funk operated a boutique spa consulting business, working with companies in the wellness, spa, and beauty sectors.
Before this, Funk was the vice president of industry relations and product development for Massage Envy Franchising, overseeing operations standards and procedures, product and service development, vendor relations, franchisee development and training, employee engagement, and public relations outreach within the beauty, wellness, and spa industries. She also played a key role in three brand acquisition sales during her 10-year tenure.
“First and foremost, I am a massage therapist and have held a license to practice for 30 years. I hold a deep belief in the healing power of therapeutic touch provided through massage and skin care services. I greatly respect the work of massage therapists and estheticians and know that, through their skilled hands and compassionate hearts, they make a difference every day in the health and well-being of our guests,” Funk says. “I am so honored to be joining the Massage Heights leadership team and look forward to working with the national office and franchisees to create a profitable and positive future.”
In her new role, Funk will lead the efforts and planning of company-wide strategies and programs relating to recruiting, retention, and promoting a positive and rewarding employee culture to support the Massage Heights brand, its franchisees, and their staff.
For more about Massage Heights, visit massageheights.com.
