Small Business Saturday Is All About You

African American woman sitting at a computer smiling

Whether you work as a sole practitioner out of your home, or employ others in a storefront setting, you are a small business.

Celebrate that fact during Small Business Saturday on November 30.

This event, held the Saturday after Thanksgiving each year since 2010, is a way to remind consumers about the value of small businesses and how spending dollars with them helps keep neighborhood communities healthy and thriving. It’s a concept the public has embraced: last year, consumers supported small businesses to the tune of $15.4 billion on Small Business Saturday.

Small business owners like you can get a variety of resources to help promote this event for your business, including free marketing materials, downloadable signage, email templates, social media posts, and more.

Start promoting the event now to get your clients excited. Use this shopping day to offer holiday specials, package discounts, a small client giveaway with gift certificate purchases, or any other host of ideas to create holiday shopping excitement, and traffic to either your online gift certificate purchases or “in-store” shopping experience. Consider partnering with other small businesses and share news about the event with all your contacts—friends, family, and, of course, everyone on your client list.

Remind your clients that Small Business Saturday is a day to celebrate and support small businesses of all kinds … including their most favorite massage therapist!

For more information and marketing materials, go to www.americanexpress.com/us/small-business/shop-small. Find additional ideas at www.sba.gov/about-sba/sba-initiatives/small-business-saturday.

—Karrie Osborn is senior editor at Associated Bodywork & Massage Professionals.

Category: 

News

Agenda Confirms CAMTC Could Seek Fee Hike

CAMTC's meeting agenda confirms there may be a vote on a fee increase and discloses meeting location. Submit comments to the CAMTC as soon as possible.

Blog

Make Gratitude Part of Your Daily Life

Man Giving Thanks to Nature.

While this is the time of year that #gratitude starts trending, living a grateful life is not something to wrap up in a day, a week, a month . . . or a hashtag. We need to honor it all from an open heart.

Upledger CranioSacral Therapy Can Help with PTSD

CranioSacral Therapy can help with PTSD.

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.

Benefits

ABMP’s Lymph Talk Series

Lymph Talk is a series of conversations ABMP Director of Professional Education Kristin Coverly had with practitioners who specialize in the manual lymphatic drainage (MLD) modality. These talks were recorded in conjunction with the October 25, 2022, free, online ABMP CE Summit on Lymph. Kristin says, “My hope is that these conversations increase the awareness of MLD and demonstrate how effective it can be with different populations so massage therapists and bodyworkers are inspired to learn more about this gentle, yet powerful modality!”

2022 ABMP CE Summit Course—MLD: Basic Techniques for the Neck and Face

Gain an understanding of manual lymphatic drainage (MLD) movements and the location of important lymphatic structures as you watch Nicola McGill’s dynamic demonstration of three MLD techniques and MLD sequences for the neck and face. Learn about this important modality that, when provided effectively, can support and enhance the movement of lymph fluid through the lymphatic vessels and eventually back to the cardiovascular system.

2022 ABMP CE Summit Course—Introduction to Manual Lymphatic Drainage

Manual lymphatic drainage (MLD) is a gentle, rhythmic form of bodywork that enhances and supports the movement of fluid through the lymphatic system to support health and well-being. Developed by Danish therapists Emil and Estrid Vodder in the 1930s, MLD is now practiced extensively by health and wellness practitioners and is used within the medical community to treat lymphedema and post-surgical and post-traumatic edema. Join Nicola McGill in this engaging course to learn the benefits, indications, and mechanics of this gentle, effective modality.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...