Massage Heights Appoints Susan Boresow, President and CEO

Massage Heights, the franchise known for its resort-quality massage, skin care and wellness services, is under new leadership. Effective now, Susan Boresow will serve as the company’s new President and CEO.

After co-founding the company 17 years ago, and serving as president and COO for the first 12 years and CEO for the last five, Shane Evans will continue supporting the brand as Vice Chairwoman on the board of directors for Massage Heights.

“Susan is an established and well-respected leader in franchising, with extensive experience leading teams and executing brand growth for multiple franchise systems across the food, fitness and personal care and wellness sectors,” says Shane Evans, co-founder of Massage Heights. “Her effective leadership style and level of integrity aligned with our brand culture and her skills will only accelerate our brand in the right forward direction.”

Boresow’s experience in franchising goes all the back to her first industry job in 1985 as a local store marketing coordinator with McDonald’s, where she oversaw 30 company restaurants in Kansas City. She moved on to hold executive marketing and other positions at multiple prestigious franchise brands, including Sport Clips, Cold Stone Creamery, Pump it Up, Godfather's Pizza and Massage Envy. Her most recent role was president of TITLE Boxing Club, where she led the company through growth periods and navigated the franchise system and home office team through the challenges of the pandemic.

For more information about Massage Heights, visit MassageHeights.com.

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