Massage Heights Appoints Susan Boresow, President and CEO

Massage Heights, the franchise known for its resort-quality massage, skin care and wellness services, is under new leadership. Effective now, Susan Boresow will serve as the company’s new President and CEO.

After co-founding the company 17 years ago, and serving as president and COO for the first 12 years and CEO for the last five, Shane Evans will continue supporting the brand as Vice Chairwoman on the board of directors for Massage Heights.

“Susan is an established and well-respected leader in franchising, with extensive experience leading teams and executing brand growth for multiple franchise systems across the food, fitness and personal care and wellness sectors,” says Shane Evans, co-founder of Massage Heights. “Her effective leadership style and level of integrity aligned with our brand culture and her skills will only accelerate our brand in the right forward direction.”

Boresow’s experience in franchising goes all the back to her first industry job in 1985 as a local store marketing coordinator with McDonald’s, where she oversaw 30 company restaurants in Kansas City. She moved on to hold executive marketing and other positions at multiple prestigious franchise brands, including Sport Clips, Cold Stone Creamery, Pump it Up, Godfather's Pizza and Massage Envy. Her most recent role was president of TITLE Boxing Club, where she led the company through growth periods and navigated the franchise system and home office team through the challenges of the pandemic.

For more information about Massage Heights, visit MassageHeights.com.

Category: 

Trustpilot Reviews

News

Spa Industry Revenues Rebound from 2020 Lows

The International SPA Association (ISPA) released the findings of the 2022 ISPA U.S. Spa Industry Study, which indicate a return to near pre-pandemic industry revenue levels even as staffing challenges persist.

Washington Board of Massage Public Member Vacancy

The Washington Board of Massage (Board) and the Department of Health and Health Systems Quality Assurance Division are now accepting applications to fill the seat for the public member position.

Blog

Benefits

Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...