Aggressive Media Company Appears to Target Bodyworkers

ABMP has learned of an internet-based media company that contacts business owners by phone to offer them a short interview that will run on an internet radio program, but it’s actually a sales strategy. After the interview is complete, the representatives purportedly become very aggressive in attempt to elicit payment for additional airtime. MTs and other bodyworkers who have dealt with the company say that once it becomes apparent that the interviewee is not interested in purchasing airtime, the representatives become extremely rude, and begin calling the customer’s phone repeatedly.

If you are contacted by a media company offering free airtime and increased exposure for your business in exchange for a brief interview, always ensure you do your due diligence. Is the invitation about you being part of news story or is it a sales call? Research the company and the interviewer, read online reviews, and search their social media channels for any negative feedback to avoid becoming a target.

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News

Gainful Employment Rules Compliance Updates

Over the past two weeks, the US Department of Education issued updates to the new “Gainful Employment” (GE) regulations for vocational programs published last fall. This web post addresses the updates to prepare school owners and educators ahead of the July 1, 2024, new GE rule effective date.

New Study Reconfirms the Benefits of Touch

A recent study found that touch interventions were effective in helping regulate cortisol levels, reducing feelings of depression in adults, and having other significant benefits.

Louisiana Bill Proposes Massage Program Hour Increase

Effective October 1, 2024, Louisiana massage students will no longer be eligible for federal financial aid because massage programs are limited by Louisiana law. But there is a solution: Senate Bill 353 will increase the required education hours for massage licensure from 500 to 625. ABMP fully supports this bill, and we explain why you should too.

Blog

ABMP CE Summit: Headaches

 Headaches.

Join us online Tuesday, April 30, 2024, for the ABMP CE Summit: Headaches, which take learners on a journey from understanding headaches to working with clients with headache pain using multiple modalities and techniques.

Benefits

Podcast: Cancer, Clots, and COVID—A Complicated Client

A client was recently treated for colon cancer—and it didn’t go well. She had surgical complications, a bout of sepsis, and more. Is massage therapy safe? We discuss on this episode of “I Have a Client Who . . .” Pathology Conversations with Ruth Werner.

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