Creating the Perfect Brand for Your Massage Practice

Branding Your Massage Business, Part 2

In this three-part blog series on branding, Attiya Abdulghany, a digital marketing consultant and CMO of Artichoke, shares advice on branding your massage practice.

If you’re feeling overwhelmed at creating your massage practice’s brand, take a deep breath and have no fear. There are a few simple steps you can follow to create the perfect brand for your massage business. Take note of our tips:

To Thine Own Self Be True

As a business owner, your brand should be an extension of everything that you want your business to be. Regardless of whether you’re just getting started or if you’ve been out in the world for a while, it’s important for business owners and solo practitioners to reflect on why they started their business regularly, as well as why they believe that their practice is better than Sally’s Massage Studio down the street.

So, brew up a cup of coffee, grab a notebook, and take some notes.

Study your Competition

Getting to know your competition is critical to developing a brand that is not only true to your business but will also promote brand differentiation. You should allocate time to researching your competition and jotting down some thoughts on various parts of their brand. Ask yourself these questions:

  1. Do your competitors have a website?
  2. How polished is that website?
  3. Do your competitors allow their customers to book online or do you have to call to make an appointment?
  4. When you call, does anyone answer the phone?
  5. How appealing is your competitor’s practice when you drive or walk by?

Culling a list of likes and dislikes will help you convert your brand wish list from the steps above into real, actionable items that you’ll want to incorporate into your brand.

Know Your Target Customer  

Understanding the needs, wants, limitations, and desires of your target customers are key to outlining all of the details that contribute to an awesome client experience. Are you planning on opening a general massage practice that caters to the local community as a whole? If this is the case, maybe consider offering a variety of basic massage services, and ensure that gift certificates are readily available — especially around holidays like Valentine’s Day and Mother’s Day.

Remember your location and how your local customers can access your services. For example, if your practice is in a business district that caters to 9-to-5ers, perhaps you want to offer “express” services during lunch breaks or keep your studio open later to accommodate after regular business hours.

Stay tuned for Part 3 of this series on branding your massage business.

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News

Louisiana Governor Signs Two Bills Impacting Massage Therapy Schools

House Bill No. 240 creates a provisional license for any graduate of a massage therapy school, allowing them to work while they wait for their licensure application to be approved. Senate Bill No. 286 allows educational hours above 500 to be taught either in person or via distance learning.

South Carolina Bill Changes Massage Therapy Act

Senate Bill 227 amends the massage therapy scope of practice, definitions, fees, license qualifications, and misconduct. The bill also adds the following new sections: public roster, licensure by endorsement, and establishment licensure.

Blog

In Celebration of Pride Month: Resources from ABMP

A multicolored Pride Flag representing the LGBTQIA+ community.

This month, to honor the LGBTQIA+ community, we want to take a moment to celebrate the diversity of our members along with their clients, as well as provide educational resources from our magazine, CE library, and podcasts. 

Benefits

ABMP Recognized for Top Publications

The 42nd Annual EXCEL Awards were celebrated on June 22, 2022. SIIA’s EXCEL Awards is the largest and most prestigious program recognizing excellence and leadership in association media, publishing, marketing, and communication.

ABMP was recognized for some of our top publications and educational offerings:

Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

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