Advice from the Pros #10: Eric Stephenson

Our Advice from the Pros series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Eric Stephenson is our featured expert this week.

Eric Stephenson creates continuing education focused on career longevity, working with some of the most respected names in the wellness industry throughout the United States, Canada, Asia, and the Caribbean. His new video, “Intelligent Deep-Tissue Massage,” was released in May 2017. 

My most effective client retention strategy is …

Eric Stephenson: To educate and invite every single client to return with a professional recommendation and easy rebooking process. This includes how often they should receive massage, benefits of regular massage, and a piece of self-care they can incorporate between sessions. 

The customer service experience that taught me the most about how to treat my own clients is …

Eric Stephenson: Ordering from Zappos. They are a way-cool customer service company disguised as an online clothing retailer. They masterfully developed rapport by listening to my needs, mirroring back what they heard me say, and then recommended the perfect product.

The technology tool that has benefited my practice the most is …

Eric Stephenson: Social media, and Facebook specifically. When you are clear about who you are in the world, what you have to offer, and how that benefits others, you can broadcast the message to a large audience for free, over and over again.

My marketing advice for therapists is …

Eric Stephenson: Focus on creating “highly satisfied” clients, and they will do a large part of the work for you. They are twice as likely to return to your business and three times as likely to recommend you than the merely “satisfied” client.

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros.

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News

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Serve the best interest of your profession and the public while ensuring ongoing competence and high standards of practice. How? Support licensing efforts in Minnesota! Write a letter to your elected officials, sharing why licensure is an important and necessary step to advance the massage therapy industry.

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ABMP submitted written commentary to the Arizona legislature regarding House BIll 2169, which would merge the Arizona State Board of Massage Therapy with the Arizona Barbering and Cosmetology Board. We are opposed to this legislation and invite you to read our comments and write to your elected officials.

Blog

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Join us online Tuesday, April 30, 2024, for the ABMP CE Summit: Headaches, which take learners on a journey from understanding headaches to working with clients with headache pain using multiple modalities and techniques.

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The new ABMP CE course, “Stretching the Hip,” is available in the ABMP Education Center to view and earn 1.5 CE hours.

Benefits

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