Advice from the Pros #10: Eric Stephenson

Our Advice from the Pros series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Eric Stephenson is our featured expert this week.

Eric Stephenson creates continuing education focused on career longevity, working with some of the most respected names in the wellness industry throughout the United States, Canada, Asia, and the Caribbean. His new video, “Intelligent Deep-Tissue Massage,” was released in May 2017. 

My most effective client retention strategy is …

Eric Stephenson: To educate and invite every single client to return with a professional recommendation and easy rebooking process. This includes how often they should receive massage, benefits of regular massage, and a piece of self-care they can incorporate between sessions. 

The customer service experience that taught me the most about how to treat my own clients is …

Eric Stephenson: Ordering from Zappos. They are a way-cool customer service company disguised as an online clothing retailer. They masterfully developed rapport by listening to my needs, mirroring back what they heard me say, and then recommended the perfect product.

The technology tool that has benefited my practice the most is …

Eric Stephenson: Social media, and Facebook specifically. When you are clear about who you are in the world, what you have to offer, and how that benefits others, you can broadcast the message to a large audience for free, over and over again.

My marketing advice for therapists is …

Eric Stephenson: Focus on creating “highly satisfied” clients, and they will do a large part of the work for you. They are twice as likely to return to your business and three times as likely to recommend you than the merely “satisfied” client.

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros.

Category: 

Trustpilot Reviews

News

Spa Industry Revenues Rebound from 2020 Lows

The International SPA Association (ISPA) released the findings of the 2022 ISPA U.S. Spa Industry Study, which indicate a return to near pre-pandemic industry revenue levels even as staffing challenges persist.

Washington Board of Massage Public Member Vacancy

The Washington Board of Massage (Board) and the Department of Health and Health Systems Quality Assurance Division are now accepting applications to fill the seat for the public member position.

Blog

Benefits

Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...