What makes you so special?

 

This space (when used properly) was designed for me to talk to you. And by you, I mean, our ABMP members, members of the massage profession in general, and occasional visitors who wonder what I do all day (that means you, Willie). Many times things come up in the profession that are news- or comment-worthy (see here to review). But I also feel one of my mandates is to engage my fellow professionals in building up their career muscles. After all, there are only so many bad decisions made in the field that necessitate comment, right? And they only come around every 6-8 weeks or so anyway :-) . So let’s get back to working on our fitness (BizFitness, if you will). One comment I hear from therapists on occasion is that “the market is saturated” or my recent favorite, “you can’t throw a rock without hitting six massage therapists.” My suggestion: don’t try this at home; whomever you hit, whether in the field or not, won’t appreciate it. I don’t believe the market is “saturated,” but the fundamental challenge of standing out in a crowd and making yourself desirable exists. But that’s not because there are lots of other massage therapists. That just happens to be the nature of this field; massage is not government-mandated. No one’s required to come to you. Your job is to help develop their interest. In most cases, people choose massage; that means they had a choice. Not between therapists usually, but whether to get massage or bodywork at all. Here’s today’s exercise: I am a potential client, and am open to conversation about massage. Why should I get massage or bodywork, and if so why from you? Best answer gets special mention in the next post. Ready, go!

Category: 

News

Increasing Education Hours: A Trend on the Rise

Due to a revised federal rule change, states with minimum-hour education requirements lower than 600 are considering increasing their massage therapy program length. Find out which states have already introduced bills that would raise education hours, which massage boards have proposed and made final rule changes, and why this is becoming a national trend.

Blog

ABMP CE Summit: Headaches

 Headaches.

Join us online Tuesday, April 30, 2024, for the ABMP CE Summit: Headaches, which take learners on a journey from understanding headaches to working with clients with headache pain using multiple modalities and techniques.

New CE Course: Stretching the Hip

Dr. Joe Muscolino displays a massage therapy technique.

The new ABMP CE course, “Stretching the Hip,” is available in the ABMP Education Center to view and earn 1.5 CE hours.

Benefits

Podcast: Cancer, Clots, and COVID—A Complicated Client

A client was recently treated for colon cancer—and it didn’t go well. She had surgical complications, a bout of sepsis, and more. Is massage therapy safe? We discuss on this episode of “I Have a Client Who . . .” Pathology Conversations with Ruth Werner.

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