What makes you so special?

 

This space (when used properly) was designed for me to talk to you. And by you, I mean, our ABMP members, members of the massage profession in general, and occasional visitors who wonder what I do all day (that means you, Willie). Many times things come up in the profession that are news- or comment-worthy (see here to review). But I also feel one of my mandates is to engage my fellow professionals in building up their career muscles. After all, there are only so many bad decisions made in the field that necessitate comment, right? And they only come around every 6-8 weeks or so anyway :-) . So let’s get back to working on our fitness (BizFitness, if you will). One comment I hear from therapists on occasion is that “the market is saturated” or my recent favorite, “you can’t throw a rock without hitting six massage therapists.” My suggestion: don’t try this at home; whomever you hit, whether in the field or not, won’t appreciate it. I don’t believe the market is “saturated,” but the fundamental challenge of standing out in a crowd and making yourself desirable exists. But that’s not because there are lots of other massage therapists. That just happens to be the nature of this field; massage is not government-mandated. No one’s required to come to you. Your job is to help develop their interest. In most cases, people choose massage; that means they had a choice. Not between therapists usually, but whether to get massage or bodywork at all. Here’s today’s exercise: I am a potential client, and am open to conversation about massage. Why should I get massage or bodywork, and if so why from you? Best answer gets special mention in the next post. Ready, go!

Category: 

News

Florida Bill Requires Gender-Exclusive Restrooms

Florida lawmakers passed a bill that requires individuals to use, and certain public spaces to provide, restrooms that align with their sex assigned at birth. Find out how House Bill 1521, signed by Governor Ron De Santis, may affect your school.

Arizona Repeals Communication Proficiency Tests

The Arizona legislature adopted House Bill 2012, which eliminates the requirement for the State Board of Massage Therapy to establish communication proficiency requirements for applicants applying for a massage therapy license.

Texas Adopts New Massage Therapy, Barber, Cosmetology Rules

The Texas Department of Licensing and Regulation adopted rules that affect massage therapy. The rules are necessary to align the dishonored payment processing fee with statutory requirements, add additional rules regarding complaints, and revise the processes and procedures for contested cases..

Blog

Join ABMP at the Premiere Orlando Show

ABMP at Premiere Orlando

ABMP is thrilled to partner with Ann and Lynn Teachworth of Trunamics to offer two CE courses in the massage therapy track at Premiere Orlando, June 3–5, 2023.

Veterans Report CST Can Help with PTSD Symptoms

CranioSacral Therapy and PTSD

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.

Benefits

Podcast: Exploring Plantar Foot Pain

In this episode of The ABMP Podcast, Kristin and Darren are joined by Whitney Lowe to discuss common causes of foot pain (including Morton’s Neuroma), muscle-tendon pathology, and some treatment options for each one.

Podcast: All Islands Meet Underwater

On this episode of The ABMP Podcast, Doug Nelson and Jennifer Crozier discuss why opening a massage therapy clinic is a viable career path and how community relations are the best marketing strategy.

Podcast: Knowing Expectations in the Work Environment

In this episode of The ABMP Podcast, Nate Nordstrom and Carrie Wiedemann from Hand and Stone Massage and Facial Spa join Kristin and Darren to discuss knowing your expectations in the work environment and how open communication during an interview can help set the tone during your tenure.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...