Taking Care of Business

ABMP offered its first live-training workshop for professionals just last week. Like many activities we try out, we started close to home, right here in Denver. Forty-two professionals gave up their Saturday to, in essence, look in the mirror. The subject matter was Successful Practice Development, as part of our BizFit program.

Introverts and extroverts—men and women, students and newbies, veterans and the simply curious all joined in. I admit I have a bit of a bias here, but practice development is one class that should never end. Have you ever met a therapist who said, “I’m finished getting clients.” If you did, chances are they’re on their way out, not on their way up. What’s fun and exasperating all at once is that business success—whether you delve in massage and bodywork, software, or cars—does not follow a universally recognized path. There is no secret recipe or one true path to success. Our workshop focuses on building skills and capacity, and exposing therapists to tried and tested development exercises. Building a practice consists of visiting the cafeteria line of ideas, and picking out the ones that suit your specific (or individual) interests and skills. Kristin Coverly, an über-talented and inspiring member of our education team, delivered an outstanding workshop, receiving an average rating of 4.9 (out of 5). Not bad for her first try (we’ll expect perfection next time). And the workshop will only get better from here. At ABMP, we don’t rush into things, so I’m not announcing a slate of 30 workshops coming to your city. We’ll continue to refine the program and make sure we visit towns that will generate good attendance—no point in playing to an empty concert hall. But this workshop, and our BizFit program, is another example of us looking around and saying, “What do our members want? How can we help them be more successful?” We’re glad to be at your service.
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