Surprising Men’s Wellness Trends Highlighted in Mindbody’s 2021 Wellness Index

According to Mindbody’s 2021 Wellness Index, the industry’s official trend forecast based on consumer behaviors, men are more likely than women to book services for facials, body hair removal, Botox or similar fillers, full-body skin treatments, and even permanent makeup or eyebrow tinting/microblading. With an average annual health and wellness spend of $1,800 (as opposed to female annual spend of about $1,000), that means men have the potential to be a business’s most profitable customers. 

Other men’s wellness trends learned from the 2021 Wellness Index include:

  • In 2019, women spent an average of $43/month on salon/spa services and men spent an average of $39/month. However, that flipped in 2020, with men outspending women on salon/spa services with an average of $52/month as opposed to $42/month for women.
  • Some beauty and grooming services that men tried during the pandemic include: 
    • Facials (18% of men vs. 13% of women)
    • Advanced skin care (14% of men vs. 7% of women)
    • Body hair removal (12% of men vs. 11% of women)
    • Botox or similar fillers (4% of men vs. 3% of women)
    • Full-body skin treatments (13% of men vs. 6% of women)
    • 47% of men were interested or very interested in having a massage therapist visit them at home, as opposed to 33% of women
    • 47% of men agreed or strongly agreed that beauty/grooming treatments like facials and hair services are a necessity vs. 36% of women
  • During the pandemic, 40% of men agreed or strongly agreed (vs. 25% of women) they were more interested in trying low-touch spa services such as cryotherapy, salt caves, infrared saunas, etc.

The Mindbody Wellness Index looks at American wellness across all seven dimensions: physical, emotional, intellectual, spiritual, environmental, social, and occupational. This year, Mindbody added questions regarding how months of pandemic living have affected the mental and physical health of Americans.

Learn more at www.mindbodyonline.com/business/education/blog/2021-mindbody-wellness-index-everything-you-need-know.

Category: 

News

Agenda Confirms CAMTC Could Seek Fee Hike

CAMTC's meeting agenda confirms there may be a vote on a fee increase and discloses meeting location. Submit comments to the CAMTC as soon as possible.

Blog

Make Gratitude Part of Your Daily Life

Man Giving Thanks to Nature.

While this is the time of year that #gratitude starts trending, living a grateful life is not something to wrap up in a day, a week, a month . . . or a hashtag. We need to honor it all from an open heart.

Upledger CranioSacral Therapy Can Help with PTSD

CranioSacral Therapy can help with PTSD.

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.

Benefits

ABMP’s Lymph Talk Series

Lymph Talk is a series of conversations ABMP Director of Professional Education Kristin Coverly had with practitioners who specialize in the manual lymphatic drainage (MLD) modality. These talks were recorded in conjunction with the October 25, 2022, free, online ABMP CE Summit on Lymph. Kristin says, “My hope is that these conversations increase the awareness of MLD and demonstrate how effective it can be with different populations so massage therapists and bodyworkers are inspired to learn more about this gentle, yet powerful modality!”

2022 ABMP CE Summit Course—MLD: Basic Techniques for the Neck and Face

Gain an understanding of manual lymphatic drainage (MLD) movements and the location of important lymphatic structures as you watch Nicola McGill’s dynamic demonstration of three MLD techniques and MLD sequences for the neck and face. Learn about this important modality that, when provided effectively, can support and enhance the movement of lymph fluid through the lymphatic vessels and eventually back to the cardiovascular system.

2022 ABMP CE Summit Course—Introduction to Manual Lymphatic Drainage

Manual lymphatic drainage (MLD) is a gentle, rhythmic form of bodywork that enhances and supports the movement of fluid through the lymphatic system to support health and well-being. Developed by Danish therapists Emil and Estrid Vodder in the 1930s, MLD is now practiced extensively by health and wellness practitioners and is used within the medical community to treat lymphedema and post-surgical and post-traumatic edema. Join Nicola McGill in this engaging course to learn the benefits, indications, and mechanics of this gentle, effective modality.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...