Small Business Saturday is a day to celebrate and support small businesses. This event, held the Saturday after Thanksgiving each year since 2010, is a way to remind consumers about the value of small businesses and how spending dollars with them helps keep neighborhood communities healthy and thriving.
Small business owners like you can get a variety of resources to help promote this event for their business, including free marketing materials, downloadable signage, email templates, social media posts, and more.
In 2014, an estimated $14.3 billion was spent at independent businesses during Small Business Saturday. And in 2015, 95 million people shopped at small businesses during the one-day event.
For more information and marketing materials, go to www.americanexpress.com/us/small-business/shop-small. Find additional ideas at www.sba.gov/about-sba/sba-initiatives/small-business-saturday.
