Mindbody Releases Five Wellness Trends of 2023

As we move into 2023 and plenty of people make the annual pledge to make the new year a healthier one, Mindbody released its “5 Wellness Trends to Watch in 2023.” 

For the Mindbody Wellness Index, more than 17,000 Americans were surveyed about wellness and how it has continued to change for them, with Generation Z and Millennials leading the way. That survey produced the following wellness trends to watch.

1. Strength in numbers: The rise of the wellness collective

Consumers are looking to wellness as a significant part of their belonging to a community. According to the survey, nearly half (43 percent) of those polled said they consider community to be a key part of the wellness experience.

2. From the ground up: Going back to our roots

With nearly 40 percent of Americans saying they’re embracing a more natural lifestyle, men are more likely to grow their own food and choose holistic remedies and supplements, while women are more conscious of clean beauty. And nearly 40 percent of Americans spend time in the outdoors to aid mental well-being.

3. Big female energy: The year of the woman

American women are tapping into their feminine power, with 39 percent of them saying they’d rather attend a women’s-only gym or fitness studio. For those who are uncomfortable in a gym environment, seeing more diverse bodies in fitness promotions is making the prospect of attending a gym more feasible.

4. Longevity wins: Functional fitness for a longer, more fulfilled life

While working out has been seen as a key avenue to manage weight, more Americans are saying they work out to live longer, healthier lives. And more than half of consumers (51 percent) are focusing on optimizing health through functional fitness—strength-training activities like squatting, pushing, and lunging.

5. Introducing “Gen W:” aka, the wellness generation

Gen Z and Millennials have taken a different approach than prior generations, viewing wellness as connected, emotional, and inclusive. Those two groups spend the most on fitness, salon, spa, and wellness services. They’re also most likely to give weight to wellness as part of the workplace, pointing to wellness perks as a reason to choose an employer.




Florida Bill Requires Gender-Exclusive Restrooms

Florida lawmakers passed a bill that requires individuals to use, and certain public spaces to provide, restrooms that align with their sex assigned at birth. Find out how House Bill 1521, signed by Governor Ron De Santis, may affect your school.

Arizona Repeals Communication Proficiency Tests

The Arizona legislature adopted House Bill 2012, which eliminates the requirement for the State Board of Massage Therapy to establish communication proficiency requirements for applicants applying for a massage therapy license.

Texas Adopts New Massage Therapy, Barber, Cosmetology Rules

The Texas Department of Licensing and Regulation adopted rules that affect massage therapy. The rules are necessary to align the dishonored payment processing fee with statutory requirements, add additional rules regarding complaints, and revise the processes and procedures for contested cases..


Join ABMP at the Premiere Orlando Show

ABMP at Premiere Orlando

ABMP is thrilled to partner with Ann and Lynn Teachworth of Trunamics to offer two CE courses in the massage therapy track at Premiere Orlando, June 3–5, 2023.

Veterans Report CST Can Help with PTSD Symptoms

CranioSacral Therapy and PTSD

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.


Podcast: Exploring Plantar Foot Pain

In this episode of The ABMP Podcast, Kristin and Darren are joined by Whitney Lowe to discuss common causes of foot pain (including Morton’s Neuroma), muscle-tendon pathology, and some treatment options for each one.

Podcast: All Islands Meet Underwater

On this episode of The ABMP Podcast, Doug Nelson and Jennifer Crozier discuss why opening a massage therapy clinic is a viable career path and how community relations are the best marketing strategy.

Podcast: Knowing Expectations in the Work Environment

In this episode of The ABMP Podcast, Nate Nordstrom and Carrie Wiedemann from Hand and Stone Massage and Facial Spa join Kristin and Darren to discuss knowing your expectations in the work environment and how open communication during an interview can help set the tone during your tenure.

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