Tips for Massage Therapists to Boost Holiday Gift Certificate Sales

The holiday giving season is the perfect time to implement focused marketing strategies to boost your gift certificate sales.

Try these tips to increase your gift card revenue this season.

  • Don't assume clients will remember that a massage with you is the perfect gift to give others; remind them! Hang a sign in your treatment room, post on social media, send emails and physical mailings, and say something in person after a session.  
  • Make it easy for your clients to tell their friends and family they want to receive a massage as a gift (hint, hint) by sending emails they can forward, posting shareable social media posts, and having postcards they can take with them after a session.  
  • Simplify the buying process by offering online gift card purchases through your website and/or online scheduling program.
  • Offer a special promotion that includes an incentive for purchases by a certain date or multiple purchases. The offer may be a complimentary add-on, additional time, or a discount; get creative!
  • Don't let clients have all the fun; think about how you can use gift certificates as a marketing tool and client appreciation gift, too. Thank clients for their loyalty by giving them a gift certificate for a complimentary amount of time or a service upgrade. Give clients a second certificate to gift to a friend. Hello, new clients!

Visit the ABMP Marketing Center for more resources like gift certificates, photos, posters, and more.

—Kristin Coverly is ABMP’s manager of professional education.

 

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