Reaching Out to Massage Clients During the Holidays

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Connecting with clients during the holiday season has become a customary part of most MTs’ annual marketing plans. But that doesn’t mean your client communications this time of year have to be a hard sell. Showing an authentic interest in your clients’ well-being and offering solutions to their problems might be just as profitably effective as promoting that next great holiday special.

Self-Care Check-In

Haven’t heard from a client in a few months? The holidays offer a timely opportunity for you to do a check-in, express your appreciation for their business, and remind them of the value of self-care (especially this time of year). December is notorious for blinding people to their self-care needs, so help clients put it front of mind.

Biz Tip: Consider offering later hours throughout December to accommodate everyone’s crazy holiday schedules and to-do lists.

Share With Clients:  

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Massage & Emotional Wellness

A Healthy Plan

Welcome Them Back

Still missing some clients from pre-COVID days? This is the perfect time to reach out to them, assure them of your safety protocols and practices, and wish them a healthy holiday season. Continue to educate these clients until they are ready to come back.

Biz Tip: Help put clients at ease and print out the “This Room is Disinfected” door hangers or other signs made available by ABMP.

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Coming Back to Massage

When You Come Back

Solve a Problem

Who doesn’t love checking that last holiday gift off their list? Remind clients how easily you can help them do just that with a gift certificate for family and friends. This is no hard sell—this is offering a solution. (TheGiftCardCafe.com offers a discount for ABMP members—log in to your account and view all your discounts here.)

Biz Tip: Make simple placards for your payment counter and treatment room, reminding clients of this thoughtful gift option.

Share With Clients:

Giving the Gift of Touch

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Comments

Seasons Greetings!

I Hope this quick note finds you healthy this holiday season and may you and your family & friends be blessed with the best 2022!!

Greatfully,

Christine 

 

*Refer a friend and you can each receive $10 off your next 1 hour session!

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