Massage is for EveryBody—The Evolution of a Movement

Woman on a massage table receiving a back massage

Massage is for EveryBody

The Evolution of a Movement

By Lara Evans Bracciante

As we began the road back from the COVID-19 pandemic, the ABMP team was excited to relaunch EveryBody Deserves a Massage Week, a program we first initiated more than two decades ago as a means to celebrate massage therapy and the philanthropic efforts of our members. Massage therapists and bodyworkers are key to recovering from a year largely absent of human touch and connection, and we were thrilled to support practitioners and clients ready for massage.

But, besides the pandemic, there was another element of last year that captured our full attention:  2020 laid bare the pervasiveness of racial inequity and systemic racism in our culture.

So as the pandemic eased and we considered the relaunch of EveryBody Deserves a Massage Week, we viewed the campaign through new eyes. And in the context of inclusion—and among this tribe who passionately believes massage is key to wellness and that everyone should have access to bodywork—the “deserve” part felt . . . off. Wellness isn’t something to be earned, and massage isn’t just a high-end spa treatment for the privileged. Quite the contrary, massage is for everybody.

And so, we evolve.

In addition to giving the celebration a new name, we created guiding principles (see below) to define the values of the movement. And we are giving ten $1,000 awards to practitioners who live these values in their communities. Submit your entry here. 

We invite you to join us in celebrating Massage is for EveryBody Week, July 18–24, 2021. ABMP will provide posts for you to share on your social media, and we look forward to hearing your Massage is for EveryBody stories. ABMP will continue sharing content throughout the year as we embrace these guiding principles.

Guiding Principles

Because Massage is for EveryBody, we will:

  1. Serve as advocates for the powerful physical and emotional benefits of massage and bodywork.
  2. Support and advocate for efforts that bring massage and bodywork to underserved populations.
  3. Spread awareness of career options in the massage and bodywork profession.
  4. Honor the healing role practitioners play in our communities.
  5. Emphasize the importance of self-care, including receiving regular bodywork, for massage therapists and bodyworkers, and their clients.
Category: 

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Benefits

Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

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