Clients Are Ready to Buy Your Massage Gift Certificates This Holiday Season

A gold gift box with gold ribbon on a gold background.

By Karrie Osborn

Massage therapists and bodyworkers often earn a significant piece of their annual income during the holiday season. Products are certainly ripe for the holiday shopper, but it’s also important to be ready to meet your clients’ needs for massage gift cards and certificates.

In 2020, gift cards and certificates represented a huge portion of the holiday shopping dollars consumers spent. The numbers are expected, yet still astounding: The number of digital gift cards US retailers sold increased 106.1 percent year over year in December 2020.1

Take advantage of this trend and make sure you can solve your clients’ holiday shopping problems, whether with paper gift certificates or online e-cards that you or a third-party provider manages. Help your clients give the gift of massage this holiday season.

Massage Gift Certificate Tips From the Experts

Here are some bits of advice when it comes to massage gift cards and certificates:

  • Don’t pay yourself or your staff until the massage gift certificate is redeemed.
  • Have a separate savings account for massage gift certificate and package sales.
  • Include obvious links on your website to buy massage gift certificates. Don’t make your clients work hard to find a way to make this purchase.
  • Visibly display your massage gift certificates at your payment counter or front desk, with a sign saying “Massage is a unique and healthy gift. Buy massage gift certificates for your friends and family here.”
  • As the holidays get closer, start asking clients if they need a last-minute gift and reminding them you can make their life easier with a massage gift certificate purchase.
  • Know the gift card and gift certificate laws in your state.

ABMP Member Gift Certificate Resources

Are you ready to meet client demand? ABMP has some tools to help:

• ABMP members can log in and use ready-made gift certificate templates for any occasion at www.abmp.com/members/marketing-center/bizfit-resources/gift-certificates.

• ABMP members can also utilize their member discount with Thegiftcardcafe.com to sell instant digital gift cards. Log in to your abmp.com account, and go to Discounts to get a code for the best offer: www.abmp.com/members/business-management/discounts-and-resources/discounts#practice-management-and-marketing-tools.

Learn More About Massage Gift Cards and Certificates

For more about gift certificate laws, read the sidebar by Laura Allen at www.massageandbodyworkdigital.com/i/1338685-march-april-2021/78.

While this article offers some good gift certificate information, the entire Mind Your Money series with Allissa Haines and Michael Reynolds is an amazing resource for members. If you haven’t checked it out, maybe now is the time.

Convert Gift Certificates into Repeat Clients” by Karrie Osborn

How I Learned to Love Gift Certificates,” by Eric Brown

11 Ideas to Sell More Gift Certificates,” by Eric Brown

Note

April Berthene, “Digital Gift Card Sales Increase More Than 100% in December,” Digital Commerce 360, (February 5, 2021): www.digitalcommerce360.com/2021/02/05/digital-gift-card-sales-increase-more-than-100-in-december.

Category: 

Comments

Wow, This is very good for us and for our health. I enjoyed reading this.
Thank you

News

Agenda Confirms CAMTC Could Seek Fee Hike

CAMTC's meeting agenda confirms there may be a vote on a fee increase and discloses meeting location. Submit comments to the CAMTC as soon as possible.

Blog

Make Gratitude Part of Your Daily Life

Man Giving Thanks to Nature.

While this is the time of year that #gratitude starts trending, living a grateful life is not something to wrap up in a day, a week, a month . . . or a hashtag. We need to honor it all from an open heart.

Upledger CranioSacral Therapy Can Help with PTSD

CranioSacral Therapy can help with PTSD.

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.

Benefits

ABMP’s Lymph Talk Series

Lymph Talk is a series of conversations ABMP Director of Professional Education Kristin Coverly had with practitioners who specialize in the manual lymphatic drainage (MLD) modality. These talks were recorded in conjunction with the October 25, 2022, free, online ABMP CE Summit on Lymph. Kristin says, “My hope is that these conversations increase the awareness of MLD and demonstrate how effective it can be with different populations so massage therapists and bodyworkers are inspired to learn more about this gentle, yet powerful modality!”

2022 ABMP CE Summit Course—MLD: Basic Techniques for the Neck and Face

Gain an understanding of manual lymphatic drainage (MLD) movements and the location of important lymphatic structures as you watch Nicola McGill’s dynamic demonstration of three MLD techniques and MLD sequences for the neck and face. Learn about this important modality that, when provided effectively, can support and enhance the movement of lymph fluid through the lymphatic vessels and eventually back to the cardiovascular system.

2022 ABMP CE Summit Course—Introduction to Manual Lymphatic Drainage

Manual lymphatic drainage (MLD) is a gentle, rhythmic form of bodywork that enhances and supports the movement of fluid through the lymphatic system to support health and well-being. Developed by Danish therapists Emil and Estrid Vodder in the 1930s, MLD is now practiced extensively by health and wellness practitioners and is used within the medical community to treat lymphedema and post-surgical and post-traumatic edema. Join Nicola McGill in this engaging course to learn the benefits, indications, and mechanics of this gentle, effective modality.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...