Client Education Equals Full Schedules

Massage education magazine Body Sense covers.

How important is client education?

Consumer surveys tell us that massage and bodywork clients don’t always understand the lasting benefits of the work they receive from you. But when it’s explained to them, in their terms, repeatedly, the value of your work takes on a whole new importance.

This was a primary reason that Associated Bodywork & Massage Professionals (ABMP) created Body Sense magazine—a free, digital consumer education publication that keeps talking to your clients long after they’ve left your treatment room. Published quarterly by the editorial team at ABMP, Body Sense is a tool that lets you continue to educate your clients about the importance of therapeutic massage and bodywork during the downtime between their appointments.

From articles on massage and bodywork treatments to tips for healthy living, this consumer-education tool will remind clients why they come to see you and inspire them to book another appointment. It also teaches that professional massage therapy and bodywork are integral facets of healthy living, and are not just indulgences. For the first-time client and/or gift certificate recipient, this is especially important for them to hear.

All with the click of a button, Body Sense helps you reinforce the valuable benefits of the work you do.

In This Issue

The Summer 2021 issue of Body Sense encourages clients to look at breath as a healing tool, offers a basic explanation of lymphatic massage and its benefits, and walks clients through a post-pandemic return to your table. A healthy recipe and a quick look at the benefits of massage on dementia symptoms round out this issue.

How Can You Share Body Sense With Clients?

It’s easy to do.

  • Create a short email message and share a link to the entire Body Sense archive or the most recent issue: www.bodysensemagazinedigital.com.
  • Use social media to share the magazine link, or find a specific article to direct clients to. Be sure to tag ABMP so we can interact with your post.

For more about Body Sense magazine, visit www.abmp.com/members/marketing-center/client-education-tools/body-sense-magazine.

Or look through our digital archive at www.bodysensemagazinedigital.com.

Related content:

"Massage and its Benefits" by Ruth Werner

Category: 

News

Minnesota Introduces Licensing Bills for Massage and Asian Bodywork Therapies

Serve the best interest of your profession and the public while ensuring ongoing competence and high standards of practice. How? Support licensing efforts in Minnesota! Write a letter to your elected officials, sharing why licensure is an important and necessary step to advance the massage therapy industry.

ABMP Advocates to Protect the Autonomy of the Arizona Massage Board

ABMP submitted written commentary to the Arizona legislature regarding House BIll 2169, which would merge the Arizona State Board of Massage Therapy with the Arizona Barbering and Cosmetology Board. We are opposed to this legislation and invite you to read our comments and write to your elected officials.

Blog

ABMP CE Summit: Headaches

 Headaches.

Join us online Tuesday, April 30, 2024, for the ABMP CE Summit: Headaches, which take learners on a journey from understanding headaches to working with clients with headache pain using multiple modalities and techniques.

New CE Course: Stretching the Hip

Dr. Joe Muscolino displays a massage therapy technique.

The new ABMP CE course, “Stretching the Hip,” is available in the ABMP Education Center to view and earn 1.5 CE hours.

Benefits

Podcast: Gainful Employment (and the 100% Rule)

Les Sweeney, president and CEO of ABMP, and Lance Hostetter, ABMP director of government relations, explain the 100% rule, the flaws within the rule, and the Interstate Massage Compact.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...