Advice from the Pros #5: Douglas Nelson

Our Advice From the Pros series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Douglas Nelson, founder and principal instructor for Precision Neuromuscular Therapy Seminars, is our featured expert this week. Nelson is president of the 16-therapist clinic BodyWork Associates in Champaign, Illinois, and the president-elect of the Massage Therapy Foundation. His clinic, seminars, and research endeavors explore the science behind his work.

The challenging experience that taught me the most valuable business lesson is …

Douglas Nelson: The skills for being a successful therapist and for being successful in business are different. At one point, I thought hiring accounting people meant I didn’t need to be involved in that part of the business. Painful lesson. No one knows your business like you do. 

My most effective marketing strategy is …

Douglas Nelson: To reach more people, narrow the focus of your practice. It is counterintuitive, but very effective.

To be a successful business owner you need to …

Douglas Nelson: Be mission driven, not goal driven. A mission will sustain you when times are difficult, and things will be difficult at some point. Plus, clients resonate with your passion for the field. 

My financial advice for therapists is …

Douglas Nelson: While we want massage therapy to be accessible, it is vital not to undervalue it. Just as we respect environmental sustainability, your business must be sustainable as well. Your future clients are depending on you.

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros.

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Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

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