Advice from the Pros #4: Felicia Brown

Our Advice From the Pros series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Felicia Brown is our featured expert this week. Brown, author of Creating Lifetime Clients (Spalutions, 2016) and Free & Easy Ways to Promote Your Massage, Spa & Wellness Business (CreateSpace Independent Publishing Platform, 2013), provides business and marketing coaching for massage professionals. A licensed massage therapist, she also owns a wellness spa in Greensboro, North Carolina.

The challenging experience that taught me the most valuable business lesson is …

Felicia Brown: Failure. Really, failure is just feedback that what you’re doing isn’t working. It’s also inevitable. I learned early on to pick myself up, figure out what went wrong, make adjustments or changes as needed, and keep going.

My most effective marketing strategy is …

Felicia Brown: Referrals. A referral promotion in 2012 that cost me $72.39 brought in more than $50,000 in revenue to my business (at last count). Careful planning combined with identifying ideal clients and asking them for referrals can yield amazing results!

To be a successful business owner you need to …

Felicia Brown: Remember your first role is to promote yourself. It doesn’t matter how many techniques you know; if you have an empty table and are unable to reach the people who need and want what you offer, you cannot succeed.

My financial advice for therapists is …

Felicia Brown: Know your value—from the prices you charge and discounts you offer to what you pay yourself or invest in your future. If you have money or prosperity hang-ups, get help.

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros." 

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News

Minnesota Introduces Licensing Bills for Massage and Asian Bodywork Therapies

Serve the best interest of your profession and the public while ensuring ongoing competence and high standards of practice. How? Support licensing efforts in Minnesota! Write a letter to your elected officials, sharing why licensure is an important and necessary step to advance the massage therapy industry.

ABMP Advocates to Protect the Autonomy of the Arizona Massage Board

ABMP submitted written commentary to the Arizona legislature regarding House BIll 2169, which would merge the Arizona State Board of Massage Therapy with the Arizona Barbering and Cosmetology Board. We are opposed to this legislation and invite you to read our comments and write to your elected officials.

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