Advice from the Pros #4: Felicia Brown

Our Advice From the Pros series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Felicia Brown is our featured expert this week. Brown, author of Creating Lifetime Clients (Spalutions, 2016) and Free & Easy Ways to Promote Your Massage, Spa & Wellness Business (CreateSpace Independent Publishing Platform, 2013), provides business and marketing coaching for massage professionals. A licensed massage therapist, she also owns a wellness spa in Greensboro, North Carolina.

The challenging experience that taught me the most valuable business lesson is …

Felicia Brown: Failure. Really, failure is just feedback that what you’re doing isn’t working. It’s also inevitable. I learned early on to pick myself up, figure out what went wrong, make adjustments or changes as needed, and keep going.

My most effective marketing strategy is …

Felicia Brown: Referrals. A referral promotion in 2012 that cost me $72.39 brought in more than $50,000 in revenue to my business (at last count). Careful planning combined with identifying ideal clients and asking them for referrals can yield amazing results!

To be a successful business owner you need to …

Felicia Brown: Remember your first role is to promote yourself. It doesn’t matter how many techniques you know; if you have an empty table and are unable to reach the people who need and want what you offer, you cannot succeed.

My financial advice for therapists is …

Felicia Brown: Know your value—from the prices you charge and discounts you offer to what you pay yourself or invest in your future. If you have money or prosperity hang-ups, get help.

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros." 

Category: 

News

Agenda Confirms CAMTC Could Seek Fee Hike

CAMTC's meeting agenda confirms there may be a vote on a fee increase and discloses meeting location. Submit comments to the CAMTC as soon as possible.

Blog

Make Gratitude Part of Your Daily Life

Man Giving Thanks to Nature.

While this is the time of year that #gratitude starts trending, living a grateful life is not something to wrap up in a day, a week, a month . . . or a hashtag. We need to honor it all from an open heart.

Upledger CranioSacral Therapy Can Help with PTSD

CranioSacral Therapy can help with PTSD.

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.

Benefits

ABMP’s Lymph Talk Series

Lymph Talk is a series of conversations ABMP Director of Professional Education Kristin Coverly had with practitioners who specialize in the manual lymphatic drainage (MLD) modality. These talks were recorded in conjunction with the October 25, 2022, free, online ABMP CE Summit on Lymph. Kristin says, “My hope is that these conversations increase the awareness of MLD and demonstrate how effective it can be with different populations so massage therapists and bodyworkers are inspired to learn more about this gentle, yet powerful modality!”

2022 ABMP CE Summit Course—MLD: Basic Techniques for the Neck and Face

Gain an understanding of manual lymphatic drainage (MLD) movements and the location of important lymphatic structures as you watch Nicola McGill’s dynamic demonstration of three MLD techniques and MLD sequences for the neck and face. Learn about this important modality that, when provided effectively, can support and enhance the movement of lymph fluid through the lymphatic vessels and eventually back to the cardiovascular system.

2022 ABMP CE Summit Course—Introduction to Manual Lymphatic Drainage

Manual lymphatic drainage (MLD) is a gentle, rhythmic form of bodywork that enhances and supports the movement of fluid through the lymphatic system to support health and well-being. Developed by Danish therapists Emil and Estrid Vodder in the 1930s, MLD is now practiced extensively by health and wellness practitioners and is used within the medical community to treat lymphedema and post-surgical and post-traumatic edema. Join Nicola McGill in this engaging course to learn the benefits, indications, and mechanics of this gentle, effective modality.

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