Advice from the Pros #4: Felicia Brown

Our Advice From the Pros series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Felicia Brown is our featured expert this week. Brown, author of Creating Lifetime Clients (Spalutions, 2016) and Free & Easy Ways to Promote Your Massage, Spa & Wellness Business (CreateSpace Independent Publishing Platform, 2013), provides business and marketing coaching for massage professionals. A licensed massage therapist, she also owns a wellness spa in Greensboro, North Carolina.

The challenging experience that taught me the most valuable business lesson is …

Felicia Brown: Failure. Really, failure is just feedback that what you’re doing isn’t working. It’s also inevitable. I learned early on to pick myself up, figure out what went wrong, make adjustments or changes as needed, and keep going.

My most effective marketing strategy is …

Felicia Brown: Referrals. A referral promotion in 2012 that cost me $72.39 brought in more than $50,000 in revenue to my business (at last count). Careful planning combined with identifying ideal clients and asking them for referrals can yield amazing results!

To be a successful business owner you need to …

Felicia Brown: Remember your first role is to promote yourself. It doesn’t matter how many techniques you know; if you have an empty table and are unable to reach the people who need and want what you offer, you cannot succeed.

My financial advice for therapists is …

Felicia Brown: Know your value—from the prices you charge and discounts you offer to what you pay yourself or invest in your future. If you have money or prosperity hang-ups, get help.

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros." 

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Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

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