Advice from the Pros #1: Whitney Lowe

The following series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Whitney Lowe is our featured expert this week. Lowe directs the Academy of Clinical Massage and is the author of Orthopedic Assessment in Massage Therapy (Daviau Scott, 2006) and Orthopedic Massage: Theory and Technique (Churchill Livingstone, 2009). He teaches continuing education in advanced clinical massage through the academy and offers an online certification program in orthopedic massage.  

The best thing I ever did to grow my practice is … 

Whitney Lowe: Networking with other health professionals. This included doing presentations and creating information that was directly relevant to their patient population. There is nothing like a personal meeting, and meeting these individuals helped build trust in our mutual relationships.

 

The key thing I wish I knew when I was starting out is … 

Whitney Lowe: How much time would be spent in running the business of the practice. It is easy to get excited about the work we actually do in the treatment room, but that will never last if we don’t focus on actually running a business as well.

 

My definition of excellent customer service is … 

Whitney Lowe: Going out of my way to treat each individual as if they are the most important person I will be seeing that day. Treating people this way really helps your treatment room success.

 

My business management advice for therapists is … 

Whitney Lowe: Take advantage of modern marketing strategies. The changing marketing landscape can work to your advantage by introducing you to potential clients much more effectively than the old methods of advertising in the Yellow Pages or with flyers in the health food store. 

 

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros." 

Category: 

News

Agenda Confirms CAMTC Could Seek Fee Hike

CAMTC's meeting agenda confirms there may be a vote on a fee increase and discloses meeting location. Submit comments to the CAMTC as soon as possible.

Blog

Make Gratitude Part of Your Daily Life

Man Giving Thanks to Nature.

While this is the time of year that #gratitude starts trending, living a grateful life is not something to wrap up in a day, a week, a month . . . or a hashtag. We need to honor it all from an open heart.

Upledger CranioSacral Therapy Can Help with PTSD

CranioSacral Therapy can help with PTSD.

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.

Benefits

ABMP’s Lymph Talk Series

Lymph Talk is a series of conversations ABMP Director of Professional Education Kristin Coverly had with practitioners who specialize in the manual lymphatic drainage (MLD) modality. These talks were recorded in conjunction with the October 25, 2022, free, online ABMP CE Summit on Lymph. Kristin says, “My hope is that these conversations increase the awareness of MLD and demonstrate how effective it can be with different populations so massage therapists and bodyworkers are inspired to learn more about this gentle, yet powerful modality!”

2022 ABMP CE Summit Course—MLD: Basic Techniques for the Neck and Face

Gain an understanding of manual lymphatic drainage (MLD) movements and the location of important lymphatic structures as you watch Nicola McGill’s dynamic demonstration of three MLD techniques and MLD sequences for the neck and face. Learn about this important modality that, when provided effectively, can support and enhance the movement of lymph fluid through the lymphatic vessels and eventually back to the cardiovascular system.

2022 ABMP CE Summit Course—Introduction to Manual Lymphatic Drainage

Manual lymphatic drainage (MLD) is a gentle, rhythmic form of bodywork that enhances and supports the movement of fluid through the lymphatic system to support health and well-being. Developed by Danish therapists Emil and Estrid Vodder in the 1930s, MLD is now practiced extensively by health and wellness practitioners and is used within the medical community to treat lymphedema and post-surgical and post-traumatic edema. Join Nicola McGill in this engaging course to learn the benefits, indications, and mechanics of this gentle, effective modality.

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