Advice from the Pros #1: Whitney Lowe

The following series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Whitney Lowe is our featured expert this week. Lowe directs the Academy of Clinical Massage and is the author of Orthopedic Assessment in Massage Therapy (Daviau Scott, 2006) and Orthopedic Massage: Theory and Technique (Churchill Livingstone, 2009). He teaches continuing education in advanced clinical massage through the academy and offers an online certification program in orthopedic massage.  

The best thing I ever did to grow my practice is … 

Whitney Lowe: Networking with other health professionals. This included doing presentations and creating information that was directly relevant to their patient population. There is nothing like a personal meeting, and meeting these individuals helped build trust in our mutual relationships.

 

The key thing I wish I knew when I was starting out is … 

Whitney Lowe: How much time would be spent in running the business of the practice. It is easy to get excited about the work we actually do in the treatment room, but that will never last if we don’t focus on actually running a business as well.

 

My definition of excellent customer service is … 

Whitney Lowe: Going out of my way to treat each individual as if they are the most important person I will be seeing that day. Treating people this way really helps your treatment room success.

 

My business management advice for therapists is … 

Whitney Lowe: Take advantage of modern marketing strategies. The changing marketing landscape can work to your advantage by introducing you to potential clients much more effectively than the old methods of advertising in the Yellow Pages or with flyers in the health food store. 

 

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros." 

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Trustpilot Reviews

News

Texas to Review Massage Rules—Submit Your Comments by May 30

The Texas Department of Licensing and Regulation is reviewing the Massage Therapy Administrative Rules to determine whether they should be readopted, revised, or discontinued. You can submit comments on the rules or suggest changes by May 30, 2022.

Blog

Noriko Smith: Finding Life Through Oncology Massage

Noriko Smith, massage therapist and winner of ABMP's Massage is for EveryBody essay contest.

Noriko Smith was one of the winners of ABMP’s Massage is for EveryBody 2021 contest, and we wanted to share more of her story, which exemplifies the inclusive values of this campaign. Please join us in celebrating Noriko!

Benefits

Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

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