On-Demand Massage App “Soothe” Raises $35 Million in Funding

Soothe, an app customers can use to book licensed therapists for in-home massages, recently announced it raised an additional $35 million from investors, according to an article on Forbes. The announcement signals investor confidence in the growing market for on-demand massage.

Merlin Kauffman, cofounder and CEO of Soothe, says the app’s revenue is increasing 20–30 percent month over month across 22 US markets.

Read the full article here.

News

Tennessee Increases Minimum Education Hours

On April 16, Tennessee Governor Bill Lee signed into law House Bill 1610 and Senate Bill 1588, increasing the minimum massage curriculum hours that an applicant for massage licensure must complete at an approved school for massage, bodywork, or somatic therapy to be eligible for licensure under the Massage Licensure Act. Find out the new state minimum requirement.

Alaska Massage Board Remains Independent and Autonomous

Executive Order No. 129 sought to dissolve the Alaska Board of Massage Therapists and transfer its functions to the Department of Commerce, Community, and Economic Development (DCCED). The executive order was successfully overturned.

Gainful Employment Rules Compliance Updates

Over the past two weeks, the US Department of Education issued updates to the new “Gainful Employment” (GE) regulations for vocational programs published last fall. This web post addresses the updates to prepare school owners and educators ahead of the July 1, 2024, new GE rule effective date.

Blog

Avoid Pulling Clients' Hair

Massage therapy students practicing in a classroom.

It’s the finer details that matter in a massage therapy session, and unintentional hair pulling is a detail that carries more weight than you might think.

Faces of Bodywork: Adriane Maxwell

Massage therapist Adriane Maxwell stands in front of a palm tree.

Adriane Maxwell is the owner of One Healing Touch Reiki & Massage for Women in Charleston, South Carolina. Maxwell was featured in the May/June 2024 issue of Massage & Bodywork magazine in “Faces of Bodywork.”

Benefits

Podcast: Cancer, Clots, and COVID—A Complicated Client

A client was recently treated for colon cancer—and it didn’t go well. She had surgical complications, a bout of sepsis, and more. Is massage therapy safe? We discuss on this episode of “I Have a Client Who . . .” Pathology Conversations with Ruth Werner.

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