Who Deserves a Massage?

Next week is ABMP’s annual “EveryBody Deserves a Massage” week, our way to help you promote what you do. ABMP members give their time, money, and effort to help those less fortunate, while raising the profession’s visibility. Many members use it as an opportunity to help others or conduct a fundraiser. Ideas we’ve heard from members this year are combining seated massage events with canned food drives, as well as hosting volunteer massage at hospitals and firehouses. Others use it as a promotional opportunity and a way to build their practices. Members have used our new customizable promotional materials available on ABMP.com to promote the week. It’s a great opportunity to celebrate and share the good work you do. If you’re an ABMP member and aren’t using this event to build your practice, shame on you! Any opportunity to raise a little energy surrounding your practice is a good idea. Let’s take a few minutes to assess your practice. Are you in need of new faces, or just needing clients to book more regular visits? Using “EveryBody Deserves a Massage” week, craft a campaign to get at your practice’s weak spot—perhaps you offer a “bring a friend” promotion and offer half-price sessions for new referrals (and a gift or discount for your regular client). Or contact every client who has not been back in a month, offer something special to commemorate the week and get them to come in for a session. Another alternative would be to combine the altruistic and entrepreneurial efforts and provide a discount for every client who brings in canned goods or something to donate to a cause. Or make it a fundraiser—every dollar donated to a specified charity is matched by you, or taken off their session fee. Example—my normal massage fee is $60, if you give $30 to the Susan G. Komen Foundation you’ll only pay $30 this week. There are lots of ways to be creative to generate enthusiasm for you, your practice, and your favorite cause. So, let’s change the conversation to focus on you. Do YOU deserve a massage next week (or this week)? My official assessment is yes, you do. But will you get one? When was your last massage? Do you have a budget for massage, or just establish trades? Trades are nice, but they don’t feed you or your trade partner. WE need to commit to helping generate our economic engine. What about me? I’m getting a massage this week. Next week, I’ll be traveling to the National Conference of State Legislatures, to tell our elected officials about the good work you do.
Category: 

Trustpilot Reviews

News

Spa Industry Revenues Rebound from 2020 Lows

The International SPA Association (ISPA) released the findings of the 2022 ISPA U.S. Spa Industry Study, which indicate a return to near pre-pandemic industry revenue levels even as staffing challenges persist.

Washington Board of Massage Public Member Vacancy

The Washington Board of Massage (Board) and the Department of Health and Health Systems Quality Assurance Division are now accepting applications to fill the seat for the public member position.

Blog

Benefits

Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...