What's Important?

  Have you thought recently about what really matters in life? What are the important issues? How about in your practice? What factors are crucial to your success?   Do you focus on what you don’t have, or what you do have? Do you complain about how many clients you wish you had, or strategize about how to get more people into your practice?   About eighteen months ago, I wrote a post called “These Are the Good Times People.” One of my last sentences was, “But we have lots to feel good about in our chosen profession.”   As our Presidential election nears the finish line, we are being bombarded (at least in Colorado) by messages of impending doom and gloom should “the other guy” win. However, last time I checked whatever mess we are in was aided and abetted by both parties. So, we have two opinions circulating: we’re either doomed regardless, or we’ll be fine. I choose to believe the latter.   Same goes for the massage and bodywork profession: we are challenged by a volatile education environment and shaky economy, our teachers need to be better prepared for today’s students, and now Massage Envy—the nation’s largest employer of massage therapists—has been purchased by a company that owns Cinnabon. Saints preserve us!   People, it’s all good. Don't get all caught up on who owns who—the sun will still rise and set, at least for a while. Last time I checked, people still enjoy massage therapy and bodywork. All we need to do—all of us—is continue to provide the work, educate our clients about why it’s important, and encourage them to return to reap the benefits of regular therapy—no matter where you practice, that’s the recipe.   That’s what’s important.   Prefer to receive more from Les in small doses? Follow him on Twitter — @abmp_les.  
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News

Gainful Employment Rules Compliance Updates

Over the past two weeks, the US Department of Education issued updates to the new “Gainful Employment” (GE) regulations for vocational programs published last fall. This web post addresses the updates to prepare school owners and educators ahead of the July 1, 2024, new GE rule effective date.

New Study Reconfirms the Benefits of Touch

A recent study found that touch interventions were effective in helping regulate cortisol levels, reducing feelings of depression in adults, and having other significant benefits.

Louisiana Bill Proposes Massage Program Hour Increase

Effective October 1, 2024, Louisiana massage students will no longer be eligible for federal financial aid because massage programs are limited by Louisiana law. But there is a solution: Senate Bill 353 will increase the required education hours for massage licensure from 500 to 625. ABMP fully supports this bill, and we explain why you should too.

Blog

ABMP CE Summit: Headaches

 Headaches.

Join us online Tuesday, April 30, 2024, for the ABMP CE Summit: Headaches, which take learners on a journey from understanding headaches to working with clients with headache pain using multiple modalities and techniques.

Benefits

Podcast: Cancer, Clots, and COVID—A Complicated Client

A client was recently treated for colon cancer—and it didn’t go well. She had surgical complications, a bout of sepsis, and more. Is massage therapy safe? We discuss on this episode of “I Have a Client Who . . .” Pathology Conversations with Ruth Werner.

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