What Makes You Special?

  I’ve written this blog for several years now, but I enjoy coming back to a subject I hold dear: succeeding in this field. I was part of a discussion today about what differentiates massage therapists. A colleague of mine who is outside the field raised the question: “How do people find good massage?” I think it’s a fascinating query, and one that isn’t easy to answer. Historically our members tell us their primary means of finding new clients is word of mouth. As I’ve repeated to countless groups of students over the past 16 years, word of mouth is a tried and true method of advertising, but it’s not as simple as it sounds; it requires a sender and  receiver. You have to have a fan in order to have that someone extol your virtues. Consider that there are 320,000+ massage therapists in the United States, and 237 million adults; so, on average there are approximately 740 adults for every massage therapist. I bet if you listed all of your “regular” clients (defining broadly, those who have visited you more than once), you would find you have a decent number already. Good for you. But what if those folks gave you three or four “potentials” to contact and you could use their names as references? You’d be on your way to a pretty robust prospect list. What would you say to entice those prospects to become “try-ers”? Is it just price? Environment? Location? You? Put another way, if I visit your town, why should I get a massage from you? Feel free to share your thoughts below!   Road to Boston: Week 6 I utilize a pretty cool website and app to keep track of my training—runkeeper.com. You can use the app as a GPS to track your distance, and you can even choose a playlist for your run, augmented by a serious-sounding female voice who interrupts all too often to give progress reports. I use the app on occasion, but I don’t love running with my smart phone, so I most typically use it as a training log. You can even plot routes using Google Maps. Using the log helps me see the entries building up. Do you use a scheduling tool for your sessions? Analyzing a full schedule, or full training log, can serve as great reinforcement/motivation.   Prefer to receive more from Les in small doses? Follow him on Twitter — @abmp_les.    


Florida Bill Requires Gender-Exclusive Restrooms

Florida lawmakers passed a bill that requires individuals to use, and certain public spaces to provide, restrooms that align with their sex assigned at birth. Find out how House Bill 1521, signed by Governor Ron De Santis, may affect your school.

Arizona Repeals Communication Proficiency Tests

The Arizona legislature adopted House Bill 2012, which eliminates the requirement for the State Board of Massage Therapy to establish communication proficiency requirements for applicants applying for a massage therapy license.

Texas Adopts New Massage Therapy, Barber, Cosmetology Rules

The Texas Department of Licensing and Regulation adopted rules that affect massage therapy. The rules are necessary to align the dishonored payment processing fee with statutory requirements, add additional rules regarding complaints, and revise the processes and procedures for contested cases..


Join ABMP at the Premiere Orlando Show

ABMP at Premiere Orlando

ABMP is thrilled to partner with Ann and Lynn Teachworth of Trunamics to offer two CE courses in the massage therapy track at Premiere Orlando, June 3–5, 2023.

Veterans Report CST Can Help with PTSD Symptoms

CranioSacral Therapy and PTSD

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.


Podcast: Exploring Plantar Foot Pain

In this episode of The ABMP Podcast, Kristin and Darren are joined by Whitney Lowe to discuss common causes of foot pain (including Morton’s Neuroma), muscle-tendon pathology, and some treatment options for each one.

Podcast: All Islands Meet Underwater

On this episode of The ABMP Podcast, Doug Nelson and Jennifer Crozier discuss why opening a massage therapy clinic is a viable career path and how community relations are the best marketing strategy.

Podcast: Knowing Expectations in the Work Environment

In this episode of The ABMP Podcast, Nate Nordstrom and Carrie Wiedemann from Hand and Stone Massage and Facial Spa join Kristin and Darren to discuss knowing your expectations in the work environment and how open communication during an interview can help set the tone during your tenure.

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