What Makes You Special?

  I’ve written this blog for several years now, but I enjoy coming back to a subject I hold dear: succeeding in this field. I was part of a discussion today about what differentiates massage therapists. A colleague of mine who is outside the field raised the question: “How do people find good massage?” I think it’s a fascinating query, and one that isn’t easy to answer. Historically our members tell us their primary means of finding new clients is word of mouth. As I’ve repeated to countless groups of students over the past 16 years, word of mouth is a tried and true method of advertising, but it’s not as simple as it sounds; it requires a sender and  receiver. You have to have a fan in order to have that someone extol your virtues. Consider that there are 320,000+ massage therapists in the United States, and 237 million adults; so, on average there are approximately 740 adults for every massage therapist. I bet if you listed all of your “regular” clients (defining broadly, those who have visited you more than once), you would find you have a decent number already. Good for you. But what if those folks gave you three or four “potentials” to contact and you could use their names as references? You’d be on your way to a pretty robust prospect list. What would you say to entice those prospects to become “try-ers”? Is it just price? Environment? Location? You? Put another way, if I visit your town, why should I get a massage from you? Feel free to share your thoughts below!   Road to Boston: Week 6 I utilize a pretty cool website and app to keep track of my training—runkeeper.com. You can use the app as a GPS to track your distance, and you can even choose a playlist for your run, augmented by a serious-sounding female voice who interrupts all too often to give progress reports. I use the app on occasion, but I don’t love running with my smart phone, so I most typically use it as a training log. You can even plot routes using Google Maps. Using the log helps me see the entries building up. Do you use a scheduling tool for your sessions? Analyzing a full schedule, or full training log, can serve as great reinforcement/motivation.   Prefer to receive more from Les in small doses? Follow him on Twitter — @abmp_les.    
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News

Oregon Seeks Applicants for Grant Program Advisory Committee

The Healthy Oregon Workforce Training Opportunity (HOWTO) Grant Program is seeking people to serve on the HOWTO Grant Program Advisory Committee. If you are a motivated leader committed to advancing health equity, trauma-informed workspaces, and expanding the health-care workforce in Oregon, apply before December 15, 2022.

Agenda Confirms CAMTC Could Seek Fee Hike

CAMTC's meeting agenda confirms there may be a vote on a fee increase and discloses meeting location. Submit comments to the CAMTC as soon as possible.

Blog

Make Gratitude Part of Your Daily Life

Man Giving Thanks to Nature.

While this is the time of year that #gratitude starts trending, living a grateful life is not something to wrap up in a day, a week, a month . . . or a hashtag. We need to honor it all from an open heart.

Upledger CranioSacral Therapy Can Help with PTSD

CranioSacral Therapy can help with PTSD.

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.

Benefits

ABMP’s Lymph Talk Series

Lymph Talk is a series of conversations ABMP Director of Professional Education Kristin Coverly had with practitioners who specialize in the manual lymphatic drainage (MLD) modality. These talks were recorded in conjunction with the October 25, 2022, free, online ABMP CE Summit on Lymph. Kristin says, “My hope is that these conversations increase the awareness of MLD and demonstrate how effective it can be with different populations so massage therapists and bodyworkers are inspired to learn more about this gentle, yet powerful modality!”

2022 ABMP CE Summit Course—MLD: Basic Techniques for the Neck and Face

Gain an understanding of manual lymphatic drainage (MLD) movements and the location of important lymphatic structures as you watch Nicola McGill’s dynamic demonstration of three MLD techniques and MLD sequences for the neck and face. Learn about this important modality that, when provided effectively, can support and enhance the movement of lymph fluid through the lymphatic vessels and eventually back to the cardiovascular system.

2022 ABMP CE Summit Course—Introduction to Manual Lymphatic Drainage

Manual lymphatic drainage (MLD) is a gentle, rhythmic form of bodywork that enhances and supports the movement of fluid through the lymphatic system to support health and well-being. Developed by Danish therapists Emil and Estrid Vodder in the 1930s, MLD is now practiced extensively by health and wellness practitioners and is used within the medical community to treat lymphedema and post-surgical and post-traumatic edema. Join Nicola McGill in this engaging course to learn the benefits, indications, and mechanics of this gentle, effective modality.

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