Two Organs

 

In our field, lots of puns and word plays are used that revolve around hands. I am as guilty of this as anyone else; many of ABMP’s tag lines or slogans or titles or cheers or mantras involve “hands,” or some application/derivation thereof (for instance, our newsletters “Knead to Know” and “Different Strokes”). These labels evolve naturally and are easily identifiable.   I read two blog posts today that remind me that success in this field (and actually, EVERY field) is contingent upon the use of two other pretty important body parts—your brain and your heart. Seth Godin is a renowned marketing/branding/human development guru, and my friend (and world’s greatest massage therapist) Angie Parris-Raney shares his blog posts with me on occasion, surreptitiously coaching me to become better at my job (I’m on to you, Angie, and thank you). A recent post resonates with me because he talks about the service culture Tony Hsieh has developed at Zappos. To me, ABMP is defined by its service ethic. Everything we do is based on serving our member, whether it is telephone performance, new systems, or developing new resources. We are driven to provide value to our members. How about you?   The second post was written by a therapist, Steph Lasch, for the “Women in Bodywork Business” blog, and asks a very simple, fundamental question—“What’s Your Story?” She delivers great insight on how YOU are the most important part of your practice.   The head and the heart. Own your business, and make it yours. These two statements may sound the same, but they are not. Your brain owns your business—build the better mousetrap to help you be successful. Your heart makes it yours—give it everything you have.   Thanks to Angie, Seth, and Steph for these valuable reminders.   Follow Les on Twitter.  
Category: 

Trustpilot Reviews

News

Spa Industry Revenues Rebound from 2020 Lows

The International SPA Association (ISPA) released the findings of the 2022 ISPA U.S. Spa Industry Study, which indicate a return to near pre-pandemic industry revenue levels even as staffing challenges persist.

Washington Board of Massage Public Member Vacancy

The Washington Board of Massage (Board) and the Department of Health and Health Systems Quality Assurance Division are now accepting applications to fill the seat for the public member position.

Blog

Benefits

Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...