No Cold Bananas

  When I’m in the office, my preference is to bring my lunch to work rather than eat out (I’m not as good at this as I should be). Sometimes I make my lunch, but usually my sweet wife does. I usually bring along a banana, but I don’t stick it in the fridge with the rest of my lunch—I keep it at my desk. Why? Because if I get hungry mid-morning, it’s better to eat my banana than hitting the pretzel jar or Connie’s candy dish. But there’s another reason—I don’t like cold bananas. I like my banana to be room temperature. I don’t why, that’s just the way it is. And that’s just me.   What does this have to do with anything? Good question. But here’s what I think—if it matters to me, it matters. Just like your clients. Too hot? Too cold? Jazz instead of dreamy massage Muzak? What matters to your clients should matter to you.   If you don’t already, you should begin creating a dossier on your clients—likes and dislikes in the treatment room, before, and after, as well as birthdays, hobbies, kids, pets’ names—you name it. If your objective is to establish a meaningful business relationship with your clients, the quicker you embrace the fact you are in a service business, the better.   You can use an Excel spreadsheet, a notepad, or a more robust client-management tool. The medium can be helpful, but it’s the discipline that counts. Intake forms are critical, but so are customer notes. No practice should skip on either. Charting and notes are what make you a professional; understanding your clients (and delivering for them) keeps you in the profession.   Discover your clients’ “banana” preferences and use these understandings to make connections that help lead to client retention and practice success.     Follow Les on Twitter: @abmp_les.
Category: 

Trustpilot Reviews

News

Louisiana Governor Signs Two Bills Impacting Massage Therapy Schools

House Bill No. 240 creates a provisional license for any graduate of a massage therapy school, allowing them to work while they wait for their licensure application to be approved. Senate Bill No. 286 allows educational hours above 500 to be taught either in person or via distance learning.

South Carolina Bill Changes Massage Therapy Act

Senate Bill 227 amends the massage therapy scope of practice, definitions, fees, license qualifications, and misconduct. The bill also adds the following new sections: public roster, licensure by endorsement, and establishment licensure.

Blog

In Celebration of Pride Month: Resources from ABMP

A multicolored Pride Flag representing the LGBTQIA+ community.

This month, to honor the LGBTQIA+ community, we want to take a moment to celebrate the diversity of our members along with their clients, as well as provide educational resources from our magazine, CE library, and podcasts. 

Benefits

ABMP Recognized for Top Publications

The 42nd Annual EXCEL Awards were celebrated on June 22, 2022. SIIA’s EXCEL Awards is the largest and most prestigious program recognizing excellence and leadership in association media, publishing, marketing, and communication.

ABMP was recognized for some of our top publications and educational offerings:

Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY: Value over $2,022!

Cupping Canada Inc. and Mobile Massage Mastery GIVEAWAY—value over $2,022!

3 lucky participants will win shared prizes:

• 16 CE live online Evidence Informed Clinical Cupping course from Cupping Canada & Cupping USA (NCBTMB approved & Canadian approvals) - valued at $405 CAD

• Online course starter kit, tie dye silicone drinking glass & silicone straw kit from Cupping Canada and Cupping USA - valued at $120 CAD

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...