Cash for Clunkers

I have what the late great Ann Sweeney, my wonderful mother, called “the gift of gab.” I got it from her; she always said it was our Irish heritage. Wherever it came from, I can’t disagree; my wife and my staff will tell you I am rarely at a loss for words. That doesn’t mean they’re always the best words, mind you, but I’m not usually left speechless. Earlier in my ABMP career, I spent a lot of time on the road visiting massage and bodywork schools. I still do on occasion, not nearly as often, but it’s still one of my favorite things to do for ABMP; I really enjoy the energy present at a massage school. One of the fun parts about visiting a school is speaking to a group of students. I always enjoy interacting with those about to enter the field. I particularly like to find out what their plans are after graduation and how they intend to market themselves. I start by informing them that by attending massage school they are embarking on a career in sales. This usually gets a few funny looks. I then explain that you are going to ask someone to come to your office, take off their clothes, and give you $50 (or more). You better be good at sales. While the auto industry gets a little CPR this week from the cash for clunkers promotion, I’ve been thinking about the massage therapist as salesman/saleswoman. No, you’re not kicking the tires on old cars and asking people to overlook the damaged bodywork around the fender, but you are compelling people to address their bodywork. And like a car salesman, part of your job is to help the client understand how their life can improve by upgrading. They extol the virtues of leather seats; you educate them about unwinding fascia. What does your sales pitch sound like? Are you comfortable explaining who you are and what you do? Can you explain why that person you just met should come to your office, take off their clothes, and give you $50?
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News

Florida Extends License Renewal Date

Due to Hurricane Idalia’s devastating impact, license renewal deadlines have been pushed back for some professionals, including massage therapists and their businesses. Practitioners now have until October 2, 2023, to renew their professional and establishment licenses.

New Jersey, New Rules? Comment Before October 6!

The New Jersey Board of Massage and Bodywork Therapy issued proposed rules that would impact clinical education, continuing education, and devices that cause percussions or vibrations.

Blog

Benefits

Featured ABMP Discount Partner: Spafinder

Spafinder has been a trusted resource for well-being and self-care for more than 30 years. With gift cards sold in 40,000 retail locations and more than 4 million Spafinder.com visitors annually, it’s a perfect additional revenue stream for your business. For a limited time, ABMP members can try Spafinder’s Enhanced listing for six months for only $2 per month (typically $79 per month). After that, members can continue receiving the benefits of this program at a reduced rate of $29 per month.

Podcast: Smart Phone, Dumb Biomechanics

In this episode of The ABMP Podcast, Kristin and Darren speak with David Lesondak about how smartphones affect the biomechanics of neck tilt and ergonomic considerations people can take to avoid excessive smartphone-related neck tilt.

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