Cash for Clunkers

I have what the late great Ann Sweeney, my wonderful mother, called “the gift of gab.” I got it from her; she always said it was our Irish heritage. Wherever it came from, I can’t disagree; my wife and my staff will tell you I am rarely at a loss for words. That doesn’t mean they’re always the best words, mind you, but I’m not usually left speechless. Earlier in my ABMP career, I spent a lot of time on the road visiting massage and bodywork schools. I still do on occasion, not nearly as often, but it’s still one of my favorite things to do for ABMP; I really enjoy the energy present at a massage school. One of the fun parts about visiting a school is speaking to a group of students. I always enjoy interacting with those about to enter the field. I particularly like to find out what their plans are after graduation and how they intend to market themselves. I start by informing them that by attending massage school they are embarking on a career in sales. This usually gets a few funny looks. I then explain that you are going to ask someone to come to your office, take off their clothes, and give you $50 (or more). You better be good at sales. While the auto industry gets a little CPR this week from the cash for clunkers promotion, I’ve been thinking about the massage therapist as salesman/saleswoman. No, you’re not kicking the tires on old cars and asking people to overlook the damaged bodywork around the fender, but you are compelling people to address their bodywork. And like a car salesman, part of your job is to help the client understand how their life can improve by upgrading. They extol the virtues of leather seats; you educate them about unwinding fascia. What does your sales pitch sound like? Are you comfortable explaining who you are and what you do? Can you explain why that person you just met should come to your office, take off their clothes, and give you $50?
Category: 

News

Agenda Confirms CAMTC Could Seek Fee Hike

CAMTC's meeting agenda confirms there may be a vote on a fee increase and discloses meeting location. Submit comments to the CAMTC as soon as possible.

Blog

Make Gratitude Part of Your Daily Life

Man Giving Thanks to Nature.

While this is the time of year that #gratitude starts trending, living a grateful life is not something to wrap up in a day, a week, a month . . . or a hashtag. We need to honor it all from an open heart.

Upledger CranioSacral Therapy Can Help with PTSD

CranioSacral Therapy can help with PTSD.

CranioSacral Therapy (CST) is a gentle, hands-on treatment modality that releases tensions deep in the body to relieve pain and dysfunction and improve whole-body health and performance.

Benefits

ABMP’s Lymph Talk Series

Lymph Talk is a series of conversations ABMP Director of Professional Education Kristin Coverly had with practitioners who specialize in the manual lymphatic drainage (MLD) modality. These talks were recorded in conjunction with the October 25, 2022, free, online ABMP CE Summit on Lymph. Kristin says, “My hope is that these conversations increase the awareness of MLD and demonstrate how effective it can be with different populations so massage therapists and bodyworkers are inspired to learn more about this gentle, yet powerful modality!”

2022 ABMP CE Summit Course—MLD: Basic Techniques for the Neck and Face

Gain an understanding of manual lymphatic drainage (MLD) movements and the location of important lymphatic structures as you watch Nicola McGill’s dynamic demonstration of three MLD techniques and MLD sequences for the neck and face. Learn about this important modality that, when provided effectively, can support and enhance the movement of lymph fluid through the lymphatic vessels and eventually back to the cardiovascular system.

2022 ABMP CE Summit Course—Introduction to Manual Lymphatic Drainage

Manual lymphatic drainage (MLD) is a gentle, rhythmic form of bodywork that enhances and supports the movement of fluid through the lymphatic system to support health and well-being. Developed by Danish therapists Emil and Estrid Vodder in the 1930s, MLD is now practiced extensively by health and wellness practitioners and is used within the medical community to treat lymphedema and post-surgical and post-traumatic edema. Join Nicola McGill in this engaging course to learn the benefits, indications, and mechanics of this gentle, effective modality.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...