6 Instagram Hacks for Massage Therapists

If you have created your ABMP website and tweaked your massage business’s Facebook page to perfection, Instagram is another possible way to spread the word about your practice. Instagram is a visual medium that you can use to speak to clients and fellow MTs. Here are some hacks to conquer the beast:

  • Follow ABMP on Instagram for massage-related graphics and content @abmpmassage. (online at www.instagram.com/abmpmassage).
  • Show off your massage space to entice clients to book with you—after seeing that beautiful space, how could they resist?
  • Use relevant hashtags in your post’s caption to broaden your possible audience and reach. #massagetherapy #yourtown #yourbusinessname
  • Add a link to your website in your Instagram profile’s bio to make it easy for clients cruising through your Instagram to book a session.
  • Advanced: So, you have your elevator speech that explains who you are as a massage therapist, right? Can you shorten it to 15 seconds? Instagram allows you to create 15-second videos—try using them to explain techniques you practice, why you love what you do, self-care tips, or anything else you would like to communicate. For tips on creating or honing your elevator speech, check out bit.ly/ElevatorSpeechesForMTs.
  • Bonus: Follow brands you like; some have giveaways or special discounts advertised on their profile!

—Tara Doyle, ABMP Social Media and Marketing Coordinator

Category: 

News

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

Podcast: THE INTERSTATE MASSAGE COMPACT

Skills and experience are transferable, but your state massage license is not. On this episode of The ABMP Podcast, ABMP President and CEO Les Sweeney is joined by Debra Persinger, Executive Director at FSMTB, to discuss the Interstate Massage Compact ( IMpact ), how it would affect practitioners, where it stands in regards to legislation, and how it would benefit consumers.

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