6 Instagram Hacks for Massage Therapists

If you have created your ABMP website and tweaked your massage business’s Facebook page to perfection, Instagram is another possible way to spread the word about your practice. Instagram is a visual medium that you can use to speak to clients and fellow MTs. Here are some hacks to conquer the beast:

  • Follow ABMP on Instagram for massage-related graphics and content @abmpmassage. (online at www.instagram.com/abmpmassage).
  • Show off your massage space to entice clients to book with you—after seeing that beautiful space, how could they resist?
  • Use relevant hashtags in your post’s caption to broaden your possible audience and reach. #massagetherapy #yourtown #yourbusinessname
  • Add a link to your website in your Instagram profile’s bio to make it easy for clients cruising through your Instagram to book a session.
  • Advanced: So, you have your elevator speech that explains who you are as a massage therapist, right? Can you shorten it to 15 seconds? Instagram allows you to create 15-second videos—try using them to explain techniques you practice, why you love what you do, self-care tips, or anything else you would like to communicate. For tips on creating or honing your elevator speech, check out bit.ly/ElevatorSpeechesForMTs.
  • Bonus: Follow brands you like; some have giveaways or special discounts advertised on their profile!

—Tara Doyle, ABMP Social Media and Marketing Coordinator

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News

Minnesota Introduces Licensing Bills for Massage and Asian Bodywork Therapies

Serve the best interest of your profession and the public while ensuring ongoing competence and high standards of practice. How? Support licensing efforts in Minnesota! Write a letter to your elected officials, sharing why licensure is an important and necessary step to advance the massage therapy industry.

ABMP Advocates to Protect the Autonomy of the Arizona Massage Board

ABMP submitted written commentary to the Arizona legislature regarding House BIll 2169, which would merge the Arizona State Board of Massage Therapy with the Arizona Barbering and Cosmetology Board. We are opposed to this legislation and invite you to read our comments and write to your elected officials.

Blog

ABMP CE Summit: Headaches

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Join us online Tuesday, April 30, 2024, for the ABMP CE Summit: Headaches, which take learners on a journey from understanding headaches to working with clients with headache pain using multiple modalities and techniques.

New CE Course: Stretching the Hip

Dr. Joe Muscolino displays a massage therapy technique.

The new ABMP CE course, “Stretching the Hip,” is available in the ABMP Education Center to view and earn 1.5 CE hours.

Benefits

Podcast: Gainful Employment (and the 100% Rule)

Les Sweeney, president and CEO of ABMP, and Lance Hostetter, ABMP director of government relations, explain the 100% rule, the flaws within the rule, and the Interstate Massage Compact.

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