A Niching Pep Talk for Your Massage Therapy Practice

In the September/October 2018 issue of Massage & Bodywork magazine, Michael’s got a great article here about specializing (or niching) in your massage business.

But … most massage therapists get a little punchy when we first suggest this technique. It can be a tough concept to grasp and a little scary to execute.

At the same time, it is a proven, effective technique to attract the best clients for you and build a strong, sustainable practice that will support you for your whole career (with way less stress).

This video is a little pep talk for you. If you’re tired of scrambling to fill your schedule, trying random specials and holiday promotions, or just all-over tired of the efforts of running a business, a change in direction could be exactly what you need.

Are you brave enough to try? We think you are!

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New Mexico Regulation and Licensing Survey

New Mexico's governor and the Regulation and Licensing Department are looking to streamline the application and renewal procedures for licensure. Participate in the survey before December 7, 2021.

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Benefits

Free Partner Webinar: How to Use Topical Analgesics in Your Bodywork

ABMP CE Summit sponsor Stopain Clinical is offering a free webinar for massage therapists and bodyworkers titled "How to Use Topical Analgesics in Your Bodywork" on Wednesday, November 10, 2021 at 1:00 p.m. ET.

The open-forum Q&A event will feature a panel hosted by InReach Health's Craig Hall and featuring Dr. Jeff Forman, Nathalie Cecelia, Teresa Matthews, and Mira Rucker.

ABMP CE Summit Course: A Global Approach to the Knee

Join Allison Denney as she connects connective tissue and manages muscle tissue in and around the knee. Take a closer look at what moves this knobby joint toward dysfunction and gain some perspectives and techniques that bring balance to an otherwise off-kilter structure. 

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