A Niching Pep Talk for Your Massage Therapy Practice

In the September/October 2018 issue of Massage & Bodywork magazine, Michael’s got a great article here about specializing (or niching) in your massage business.

But … most massage therapists get a little punchy when we first suggest this technique. It can be a tough concept to grasp and a little scary to execute.

At the same time, it is a proven, effective technique to attract the best clients for you and build a strong, sustainable practice that will support you for your whole career (with way less stress).

This video is a little pep talk for you. If you’re tired of scrambling to fill your schedule, trying random specials and holiday promotions, or just all-over tired of the efforts of running a business, a change in direction could be exactly what you need.

Are you brave enough to try? We think you are!

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