A Niching Pep Talk for Your Massage Therapy Practice

In the September/October 2018 issue of Massage & Bodywork magazine, Michael’s got a great article here about specializing (or niching) in your massage business.

But … most massage therapists get a little punchy when we first suggest this technique. It can be a tough concept to grasp and a little scary to execute.

At the same time, it is a proven, effective technique to attract the best clients for you and build a strong, sustainable practice that will support you for your whole career (with way less stress).

This video is a little pep talk for you. If you’re tired of scrambling to fill your schedule, trying random specials and holiday promotions, or just all-over tired of the efforts of running a business, a change in direction could be exactly what you need.

Are you brave enough to try? We think you are!

Category: 

News

ISPA Announces 2022 Innovate Awards Winners

The International SPA Association (ISPA) has announced winners of the 2022 ISPA Innovate Awards, celebrating members whose thoughtful and creative innovations advance the spa industry.

Nevada Introduces Massage Compact Bill

The Nevada legislature introduced Senate Bill 270, the Massage Compact, in March 2023. If you believe an interstate license would benefit massage therapists, write a letter to your representatives.

Blog

Eight Reasons Why I Love Being a Massage Therapist

Love Being a Massage Therapist

Taking inspiration from a recent ABMP Facebook thread on the subject, freelance writer and LMT Cindy Williams put together a list of her top eight things she loves about being a massage therapist.

Benefits

Podcast: Sound Healing with Ben Brown

In this episode of The ABMP Podcast, Kristin and Darren speak with Ben Brown, founder of HND + TMPL Massage Therapy, about how sound affects the body, mind, and spirit.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...