A Niching Pep Talk for Your Massage Therapy Practice

In the September/October 2018 issue of Massage & Bodywork magazine, Michael’s got a great article here about specializing (or niching) in your massage business.

But … most massage therapists get a little punchy when we first suggest this technique. It can be a tough concept to grasp and a little scary to execute.

At the same time, it is a proven, effective technique to attract the best clients for you and build a strong, sustainable practice that will support you for your whole career (with way less stress).

This video is a little pep talk for you. If you’re tired of scrambling to fill your schedule, trying random specials and holiday promotions, or just all-over tired of the efforts of running a business, a change in direction could be exactly what you need.

Are you brave enough to try? We think you are!

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News

New Massage Board Created in Alabama

On May 15, 2024, Governor Kay Ivey signed into law Senate Bill 137, terminating the Alabama Board of Massage Therapy and its functions to create the new Alabama Massage Therapy Licensing Board. Learn key takeaways from the bill and how its passage may affect you.

Tennessee Regulatory Update

Tennessee massage therapy education requirements increased from 500 hours to 650. ABMP would like to share an update to explain how that change came about and give some overdue credit to those who made it happen.

Alabama Board in Jeopardy of Dissolution

Without your support, the Alabama massage therapy profession is in danger of losing its regulatory board, which could result in inconsistent regulation or none at all. Call Governor Kay Ivey to encourage the passage of Senate Bill 137 to protect massage regulation.

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Benefits

Featured ABMP Discount Partner: Milady

Raise awareness of domestic abuse, human trafficking, and practical infection control by getting certified in Client Well-Being & Safety through this Milady course.

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