In the September/October 2018 issue of Massage & Bodywork magazine, Michael’s got a great article here about specializing (or niching) in your massage business.
But … most massage therapists get a little punchy when we first suggest this technique. It can be a tough concept to grasp and a little scary to execute.
At the same time, it is a proven, effective technique to attract the best clients for you and build a strong, sustainable practice that will support you for your whole career (with way less stress).
This video is a little pep talk for you. If you’re tired of scrambling to fill your schedule, trying random specials and holiday promotions, or just all-over tired of the efforts of running a business, a change in direction could be exactly what you need.
Are you brave enough to try? We think you are!