Advice from the Pros #6: Jennie Hastings

Our Advice From the Pros series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Jennie Hastings is our featured expert this week. Hastings is a board-certified massage therapist, writer, and teacher. She is the author of The Inspired Massage Therapist (Massage Blossom Books, 2012). For her, massage therapy is the foundation all her dreams are built on.

The challenging experience that taught me the most valuable business lesson is:

Jennie Hastings: That it does not pay to hold on to a client who drains you. Even if they want a 90-minute massage every week and you don't know how you'll replace the income, let them go if they are causing you physical or psychological pain.

My most effective marketing strategy is:

Jennie Hastings: Building relationships with business leaders in my community. I joined a business networking group that taught me a lot about running a business and created relationships that support me to this day.

To be a successful business owner you need to:

Jennie Hastings: Have a clear vision of your goal and focus on that. It is hard to be successful while juggling many competing priorities.

My financial advice for therapists is:

Jennie Hastings: To be realistic about how much it costs to do business. Build this into your fees, and do not feel bad about it. Decide for yourself what your work is worth, and ask for what you need to be supported.

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros.

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Comments

Thank you, Jennie. Excellent advice.

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Read the May / June 2022 Issue of Massage & Bodywork Magazine

The May/June 2022 issue of ABMP's Massage & Bodywork magazine is available at www.massageandbodyworkdigital.com. ABMP members get a print subscription as part of membership, and the digital edition is available online and free to the profession.

In this issue, we explore pelvic tilt and spinal compensation, improving bodywork through breath, and how listening to your clients is a superpower. We also discuss SI joint dysfunction, overuse injuries, and much more!⁠

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2022 ABMP CE Summit Course: Updating our Hands-On Approach

Learn about the properties of fascia and hands-on techniques for working with fascia in the leg. Join Til Luchau and Whitney Lowe for this engaging course that explores the composition and roles of fascia and collagen and demonstrates several myofascial hands-on techniques focused on the fascia in the leg and the sartorius, gracilis, semitendinosus, and pes anserinus muscles.

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