Ep 561 – Levels of Awareness: “Fully Booked” with Elicia Crook | Associated Bodywork & Massage Professionals

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In this episode of Fully Booked, Elicia breaks down how understanding your audience can completely transform the way you market your clinic, attract clients, and fill your schedule with less effort. When you know exactly who you’re speaking to, your messaging becomes clearer, your content resonates, and booking starts to feel natural instead of forced.

Elicia explores the four levels of client awareness, from those who don’t even realize they need help to those actively searching for solutions.

Resources:

Website: https://healthleaderco.com/

Want more engagement in your social media in 2026? Download your marketing calendar here!

Fast Five is a mini course from The Health Leader Co with simple, fast strategies to bring in clients right now. Watch it, do it, and see bookings flow.

Normally $347, but ABMP listeners get 50% off with code ABMPPOD. You’ll also earn 4 CE credits in the US.

Check it out here: https://go.healthleaderco.com/fastfive

“Building a Thriving Hands-On Practice”, by Elicia Crook, Massage & Bodywork magazine, Spring 2025.

ABMP CE Center

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Author Bio

Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/