There is a lot of competition in the massage marketplace these days. Home-based practices compete with therapy clinics, which compete with medical spas, which compete with MTs working in chiropractic offices.
When massage franchises started opening their doors 13-plus years ago, some therapists worried that the competition would become too fierce, there wouldn’t be enough clients to go around, and they would quickly be put out of business. Yet, today’s consumer tells us something different. Consider this: 64% of US adults have never had a massage.*
Of this group, research shows that over half* (which equals approximately 81 million adult consumers) are “somewhat-to-very-open to getting a massage.”
That sounds like opportunity knocking!
Selling products can help support client outcomes even after they leave your treatment room and can provide a profit boost for your practice.
Through ABMP, members now have access to a streamlined, modern solution designed to help clients find and choose you more easily.
Receiving bodywork provides an important reminder of what to do (and what not to do) in your practice.
Taking on too much can be a natural instinct. Reining in your over-functioning process can help you find your flow.
