Business

At some point in your massage career, you'll probably be looking for office space to rent, which can be an overwhelming experience if you're not prepared for it.

Whether you already use social media and whether you are a fast learner, learn these simple and effective strategies to leverage Instagram to attract and retain clients.

These sexual assault prevention guidelines provide a road map to maximize the safety of both clients and therapists for massage clinics, day spas, franchisors, franchisees, or those looking to expand their solo practice.

Avoid falling into the sunk cost trap, which describes our tendency to irrationally follow through on an activity that is not meeting our expectations.

Each year, I try to spend a little time reflecting on the last. To do this, I find it helpful to separate my thinking into the three areas of my business: the physical, the mental, and the financial.

The concept of a marketing funnel is pretty simple and can be effective for a massage practice in certain cases.

Massage practices generally fall into one of three types of business entities, and each type comes with differing tax savings and liabilities.

One of the challenges facing the profession today is how to appropriately credential practitioners for personal-care service and health-care service.