Niche Your Way to Marketing Success
To align your practice with your passions, values, and strengths, create your idea of the perfect client who describes your niche.
Elicia Crook
Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit healthleaderco.com.
ARTICLES BY THIS AUTHOR
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Five Simple Systems to Keep You Fully Booked
Learn how to integrate these systems to help you book clients and track your budget, income, growth, and returning clientele.
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How to Get the Best Client Referrals—for Free
Word of mouth is one of the most powerful forms of marketing on the planet. Knowing how to make referrals happen consistently—without feeling weird about it—is the key.
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Build a Thriving Hands-On Practice
There are both challenges and rewards to transitioning to a full-time massage practice. Taking that step is one that requires a change of mindset, marketing, and mechanics.
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Use the Power of Instagram to Attract Clients
Whether you already use social media and whether you are a fast learner, learn these simple and effective strategies to leverage Instagram to attract and retain clients.
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Understanding the Role Mindset Plays in Success
We often think if we build our hands-on skills, the business side of things will naturally flow. What I've discovered in my 20 years as a therapist is that mastering your business is a learned skill.