Word of mouth is one of the most powerful forms of marketing on the planet. Knowing how to make referrals happen consistently—without feeling weird about it—is the key.
Debbie Pennington is an LMT who owns her own practice in West Virginia. Learn about her background and work in our Faces of Bodywork column.
With the digital noise getting louder, direct mail marketing has become a "unique" method to implement alongside digital marketing strategies.
Putting yourself in a better headspace can lead to better focus on your client.
There are both challenges and rewards to transitioning to a full-time massage practice. Taking that step is one that requires a change of mindset, marketing, and mechanics.
These tax tips could help you navigate your taxes as a small business owner for the 2024 tax season.
As the boss of your own business, what do you want as your own employee?
Now, more than ever, is the time to reevaluate massage education requirements... states that are below the 600-hour threshold must consider increasing their hours.
