Going for Gold
A gold medal-winning massage may not be what you think. It’s not about fancy tools, flashy techniques, or pedigree. It’s about centering the bodywork on the client experience.
Jed Heneberry served in several marketing and communications roles for ABMP, with a focus on surveying stakeholders and analyzing data and trends within the massage profession. He is a Boston-area native whose hobbies include basketball, fly-fishing, and food.
A gold medal-winning massage may not be what you think. It’s not about fancy tools, flashy techniques, or pedigree. It’s about centering the bodywork on the client experience.
Despite the impact COVID-19 had on massage school enrollment, a survey from Associated Bodywork & Massage Professionals (ABMP) found that massage graduate numbers are on the rise.
We asked ABMP members some questions about the prices of their typical 60-minute massage or bodywork session—where it is now, and how it has changed.
Massage and bodywork school owners and educators from across the country gathered in Denver at the 2022 ABMP School Forum.
In March 2021, ABMP conducted a survey of US massage therapists and bodyworkers. Nearly 3,000 professionals were generous with their time and participation. Following is an overview of highlights from