Most millennials are open to receiving massage and are a great untapped market, with 57 percent of millennials surveyed having never had a massage. They want to be able to schedule online, most millennials surveyed think the price of a massage session was fair, and perhaps the most important point to take away from these statistics is that 72 percent of millennials are likely to mention their massage to other people. This group is used to talking about their lives and sharing with their communities. They are an ideal resource for client referrals.
The statistics are survey results from 135 adults age 21-34. Survey conducted by Harstad Strategic Research, Inc., "National Health Care Survey," January 2017.
When it comes to research, massage therapists should be used for massage therapy studies. Not doing that devalues the profession.
A growing body of research on the craniosacral rhythm (CSR) is working to validate what has been palpated for decades—the CSR is a distinct and measurable physiological rhythm that has given way to its own distinct therapeutic discipline.
Crafting a definition for this profession can help unify massage therapy and massage therapists in their roles as valid health-care providers.
