Gearing Up for Gifting

By staff
[Best Advice]

Do you have all your holiday business plans in place? Now is the time to gear up for your November and December gift certificate sales. Did you know that approximately two-thirds of US consumers spent more than $31 billion on gift cards during the 2014 holiday season, with many of those sales taking place between December 20–25? Are you ready to meet those holiday demands? Will you be selling paper gift certificates, gift cards, or both? Will customers be able to purchase these online? ABMP partners with to bring you options for instant gift card sales. Log in to your member page and look under “Member Discounts” for all the details.

Be sure to check the gift certificate and gift card laws in your state. For a general overview of these laws, visit