New to the ABMP Education Center, this information-packed series from Elicia Crook is designed to help massage and bodywork professionals overcome fear, doubt, and overwhelm when making the leap from part-time to full-time practice. Learn critical mindset, marketing, and mechanics skills to create a thriving practice!
Making the Leap to a Full-Time Business: Part 1—Mindset
1 CE hour
This powerful course is designed to help massage and bodywork professionals overcome fear, doubt, and overwhelm when making the leap from part-time to full-time practice. Discover the essential difference between a fixed mindset and a growth mindset and how to create daily habits that build confidence, resilience, and clarity. Explore visualization, goal setting, and inspired action to create a personalized, motivating plan for growth.
Making the Leap to a Full-Time Business: Part 2—Marketing
1 CE hour
Learn a fresh, simplified approach to marketing that doesn’t require massive budgets or being “salesy.” This course breaks down what marketing really is—connection, communication, and credibility—and teaches how to craft a niche that speaks directly to your ideal clients, create campaigns that build momentum, and develop messaging that positions you as a trusted expert.
Making the Leap to a Full-Time Business: Part 3—Mechanics
1 CE hour
This course teaches practitioners how to build sustainable practices by mastering the core systems and structures that create stability and freedom. Explore what the “mechanics” of a business really are, from tracking your numbers to understanding your capacity, systems, pricing, and schedule. You’ll learn how to make data-driven decisions that remove the guesswork, reduce stress, and build confidence. With a focus on real-time, real-life examples, this session demystifies business mechanics and shows how simple structure leads to long-term success.
Instructor Bio
Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist in Australia, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the “Fully Booked Without Burnout” blueprint to other therapists around the world to create more success and passion. Learn more at The Health Leader Co.
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The ABMP Education Center, where ABMP members earn free CE, is home to 750+ online massage and bodywork CE hours. These on-demand courses are available for nonmembers to purchase for $30 or less.