Video Course: Making the Leap to a Full-Time Business: Part 2-Marketing

Elicia Crook

Learn a fresh and simplified approach to marketing that doesn’t require massive budgets or being “salesy.” This course breaks down what marketing really is—connection, communication, and credibility—and teaches how to craft a niche that speaks directly to your ideal clients, create campaigns that build momentum, and develop messaging that positions you as a trusted expert.

This course is the second in a series of three courses. Part 3 is coming soon!

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Course Outline
Learning Objectives
Instructors
Elicia Crook

Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist in Australia, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the "Fully Booked Without Burnout" blueprint to other therapists around the world to create more success and passion. Learn more at healthleaderco.com.

Topics and Techniques
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FAQ

Visit the ABMP Education Center FAQ page for a full list of resources.

Q: Is this massage therapy CE course approved by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) for CE credit?
A: Yes! All of the courses are approved under ABMP’s NCBTMB Approved Provider account (451086-09).

Q: How do I earn a CE certificate for this video-based course?
A: After you complete the course video, a quiz will appear on the page. Earn a CE certificate by scoring 70% or higher on the course quiz.

Q: How do I access my CE certificates?
A: CE certificates are available on your “My CE Transcripts” page and on the course page. Visit your “My CE Transcript” page by clicking “My CE” on the navigation bar at the top of your screen.

Copyright Statement
All of the ABMP courses contain materials that are proprietary to ABMP. None of the course material may be used without the express written permission of ABMP. Materials may include, but are not limited to, video, audio, images, documents, and slides. Course materials are only for the use of students enrolled in this course and may not be shared publicly or shown to groups. Unauthorized retention, duplication, distribution, or modification of copyrighted materials is strictly prohibited by law. Check your state’s defined scope of practice for massage therapy before practicing any new modalities or techniques.

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