This blog is sponsored by Kriva.
What do massage therapists need to know about Kriva?
Kriva makes CBDa-based recovery products—not repurposed consumer wellness products—built specifically for licensed massage therapists and sports recovery professionals. We started with a simple belief: The professionals doing the most demanding hands-on work deserve a product that is designed for that environment. For the therapist, that means a product that performs in their hands with controlled glide, efficient absorption, and minimal residue. For the client, it means less guarding, greater tolerance for deeper work, and faster recovery between sessions.
Kriva focuses on CBDa rather than CBD. What’s the difference?
CBDa is the raw, naturally occurring form of CBD found in the hemp plant. Research suggests it may be significantly more bioavailable and more effective at reducing inflammation at the source than standard CBD. That means more of what you apply reaches the tissue, with less product needed to achieve meaningful results. Kriva preserves CBDa in its natural form using a proprietary cold-water extraction method, something most commercial products can’t claim. The result is a cleaner, more potent product that shows up in your treatment room.
How can CBDa aid massage therapists in providing top-notch care for clients?
CBDa doesn’t replace your technique; it supports it. Here’s what therapists consistently report:
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Less client guarding—tissue is more responsive from the first stroke.
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Greater tolerance for deeper work—clients can receive more without compromising comfort.
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Reduced postsession soreness—clients leave feeling better and come back sooner.
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Faster return to training—clients who feel the difference keep coming back.
Kriva works seamlessly alongside sports massage, deep tissue, cupping, Graston, instrument-assisted soft-tissue mobilization (IASTM), gua sha, and myofascial release. Kriva’s products enhance your existing protocols without changing them.
What products does Kriva use to deliver CBDa?
Kriva’s flagship product is the CBDa Recovery Massage Oil, designed for clinical and sports massage applications. The oil features low viscosity for better tissue contact, controlled glide without excessive slip, and clean absorption with minimal residue. It mixes easily with carrier agents and holds up across long treatment days.
Every Kriva product is manufactured in an NSF Certified for Sport facility, independently tested, and free from THC, heavy metals, and solvents—making the products appropriate for therapists working with competitive athletes at any level.
To request a complimentary sample kit, visit krivacbda.com.