Webinar: A Website That Works

Allissa Haines, Michael Reynolds

This course has closed captioning. Click "cc" on the video player to view.

A great website can be a practitioner’s most powerful tool for recruiting new clients. It’s also a little bit of a mystery if you’re not familiar with basic internet marketing. If you’ve ever wondered, "Is there something missing from my website costing me potential clients?" or “Why do I keep getting clients who aren’t right for me?” you’re not alone. Join Allissa and Michael of Massage Business Blueprint as they help you understand the basics of what makes a website work. Even better, they’ve chosen a few of YOUR websites to review. They’ll share what’s looking great, point out what can be improved, and provide clear advice on how to improve it. Make sure your website is a website that works!

This course was featured during the April 2021 ABMP CE Socials event sponsored by Lokalyst!


Back to course list
Course Outline
  • Website as a virtual handshake
  • Website jargon
  • Website structure and pages
  • ADA compliance
  • Titles and tags
  • Website review
Learning Objectives

Having viewed the online massage therapy technique CE course, participants will be able to:

  • Define technical jargon related to website efficacy and marketing
  • Identify core content pages of a website
  • Craft or adjust a website’s content to better attract the target client
  • Identify key factors of ADA compliance for websites
  • Identify key actions to increase search engine optimization
Allissa Haines

Allissa Haines has run a thriving massage practice for 15 years specializing in clients with stress and anxiety. She partners with Michael Reynolds to create business and marketing resources for massage therapists through Massage Business Blueprint. Learn more at www.massagebusinessblueprint.com.

Michael Reynolds

Michael Reynolds is a financial advisor, tech entrepreneur, and business consultant based in Indianapolis. He partners with Allissa Haines to create business and marketing resources for massage therapists through Massage Business Blueprint. Learn more at www.massagebusinessblueprint.com.

Topics and Techniques

This massage therapy business CE course helps you turn your website into a powerful tool for recruiting new clients. Join Allissa and Michael of Massage Business Blueprint as they help you understand the basics of what makes a website work as an internet marketing tool. The course includes tips on content and layout. They also review real massage therapy websites to show examples and share advice for you to use to create or improve your own massage therapy website.


This online massage therapy CE course is available to you on demand to access, learn, and earn CE whenever and wherever it’s most convenient for you!


Visit the ABMP Education Center FAQ page for a full list of resources.

Is this business and marketing CE course approved by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) for CE credit?
Yes! All of the courses are approved under ABMP’s NCBTMB Approved Provider account (451086-09).

How do I earn a CE certificate for this video-based course?
After you complete the webinar video, a quiz will appear on the page. Earn a CE certificate by scoring 70% or higher on the course quiz.

How do I access my CE certificates?
CE certificates are available on your “My CE Transcripts” page and on the course page.
Visit your “My CE Transcript” page by clicking “My CE” on the navigation bar at the top of your screen.


"Very well done!  I've already made changes to my website based on this training.  Thank you!"

"I impressed with Michael and Allissa's course and now I have the tools to submit great, concise content that will help propel my message to the right clients!"

"I loved the simple, no-nonsense approach to the subject matter. It helped lower my intimidation level of improving my site on my own and gave me concrete things to do. Thank you!"

"I really loved the ideas. It was helpful and has pushed me to make some great decisions going forward."

"I appreciated their insights as well as their reviews of websites near the end of the presentation. I will be making some changes to my site."