Ep 431 – Avoiding the Sunk Cost Trap: “Business or Pressure” with Allissa Haines

Image of a person stressed looking at a receipt.

Sometimes, we overvalue the time, energy, or money we put into a project, which clouds our decision-making. Business or Pressure host Allissa Haines talks about the sunk cost trap—and how to avoid it—in your massage business.

Author links:

Website: www.deepbreathdigital.com/community

Instagram: https://www.instagram.com/deepbreathcommunity/

Resources:

The Good Enough Job: Reclaiming Life from Work: https://www.simonestolzoff.com/

Author Images: 
Author Bio: 

Allissa Haines is a practicing massage therapist and business owner and columnist for Massage & Bodywork magazine. You can find her building a community of massage therapists at deepbreathdigital.com/community.

Sponsors: 

 

Jojoba: www.jojobacompany.com

HobaCare Jojoba is a premium quality, 100% pure jojoba oil that is highly beneficial for massage therapists. As a single-ingredient product, it aligns perfectly with holistic practices, providing an all-natural, chemical-free massage medium option. Jojoba oil closely resembles human sebum, which allows it to absorb easily and deeply into the skin, delivering a non-greasy, moisturizing experience that doesn't clog pores or cause allergic reactions. This unique property makes it an excellent medium for massage, enhancing tactile contact without leaving an oily residue. HobaCare Jojoba is also shelf stable and will not stain natural fiber sheets. By choosing HobaCare Jojoba, massage therapists can enhance their practice, offering clients a superior, skin-friendly experience that promotes both skin health and overall well-being.

Website: www.hobacare.com


Facebook: https://www.facebook.com/jojobacompany


Instagram: https://www.instagram.com/jojobacompany

News

Tennessee Increases Minimum Education Hours

On April 16, Tennessee Governor Bill Lee signed into law House Bill 1610 and Senate Bill 1588, increasing the minimum massage curriculum hours that an applicant for massage licensure must complete at an approved school for massage, bodywork, or somatic therapy to be eligible for licensure under the Massage Licensure Act. Find out the new state minimum requirement.

Alaska Massage Board Remains Independent and Autonomous

Executive Order No. 129 sought to dissolve the Alaska Board of Massage Therapists and transfer its functions to the Department of Commerce, Community, and Economic Development (DCCED). The executive order was successfully overturned.

Gainful Employment Rules Compliance Updates

Over the past two weeks, the US Department of Education issued updates to the new “Gainful Employment” (GE) regulations for vocational programs published last fall. This web post addresses the updates to prepare school owners and educators ahead of the July 1, 2024, new GE rule effective date.

Blog

Avoid Pulling Clients' Hair

Massage therapy students practicing in a classroom.

It’s the finer details that matter in a massage therapy session, and unintentional hair pulling is a detail that carries more weight than you might think.

Faces of Bodywork: Adriane Maxwell

Massage therapist Adriane Maxwell stands in front of a palm tree.

Adriane Maxwell is the owner of One Healing Touch Reiki & Massage for Women in Charleston, South Carolina. Maxwell was featured in the May/June 2024 issue of Massage & Bodywork magazine in “Faces of Bodywork.”

Benefits

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A client was recently treated for colon cancer—and it didn’t go well. She had surgical complications, a bout of sepsis, and more. Is massage therapy safe? We discuss on this episode of “I Have a Client Who . . .” Pathology Conversations with Ruth Werner.

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