Halftime

Last week I asked, “How do you professionally fire a client?” I received not nearly as many comments as when I asked for your sales pitch. I think that’s a good thing—we’re more focused on getting new clients than getting rid of them. Here’s a short, but sweet one from Darcy: Thank you for allowing me to serve you. In the future, I will no longer be available to you. However, if I were that client I would certainly ask, “Why?” Perhaps we can complete Darcy’s phrase by answering that question. “I think I’ve helped you as best I can. I’d be happy to refer you to another therapist.” That should get your message across without being too blunt. So let’s move forward by looking back. As I write this, we are completing the first half of 2010. What do we have to show for it?
  • Comprehensive health care legislation passed (which has been talked about for 40 years, but never successfully scripted), which to date has engendered mistrust and pessimism, even before material impact could be felt, good or bad; its effect, if any, on massage and bodywork is unknown;
  • Significant education reform regarding higher education student aid (not saluted by the Career College Association); a boon for consumer and student-protection;
  • A colossal and tragic ecological disaster in the Gulf of Mexico that could take decades to clean up;
  • The economy has acted like the car that needs the gas tank additive—fits and starts, too much knocking and pinging;
  • The LA Lakers won the NBA championship again (groan).
My wife regularly reads her horoscope in the daily paper, and proudly announces if she is having “a five-star day.” She also makes sure to tell me how many stars my day will merit. What about in your practice? How many stars has your massage and bodywork practice merited in 2010 so far?
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News

Alabama Board in Jeopardy of Dissolution

Without your support, the Alabama massage therapy profession is in danger of losing its regulatory board, which could result in inconsistent regulation or none at all. Call Governor Key Ivey to encourage the passage of Senate Bill 137 to protect massage regulation.

Georgia Bill Updates Human Trafficking Laws

Senate Bill 370 was enacted in late April to help prevent human trafficking at businesses and implement license display obligations. See how your business is affected.

West Virginia Bill Impacts Massage Establishments

Senate Bill 786 impacts massage establishment licensing, emergency suspension orders, and inspections. ABMP details how the bill may affect you and your business in this legislative web post.

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Benefits

Featured ABMP Discount Partner: Milady

Raise awareness of domestic abuse, human trafficking, and practical infection control by getting certified in Client Well-Being & Safety through this Milady course.

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