Shout it from the Rooftops

By Darren Buford
[Editor's Note]

If you’re reading this, you’re a massage convert. It’s common for you to book a massage, receive a massage, and book another massage even before you’ve left your practitioner’s office. Congrats! You might even have your massage therapist’s phone number saved as one of your “favorites.” Simply put, you love bodywork.
But did you know that last year only 18 percent of adults received a massage?* That seems low, right? For a service that provides so many health benefits—from relieving stress, providing relaxation, and offering relief from pain, to improving recovery from injury and enhancing athletic performance, among others—it’s astounding more people don’t experience all that therapeutic touch has to offer.
Together, I bet we can increase that number. You know why? Because when people experience massage, they love it. They love it so much, in fact, that 81 percent of adults who received a massage in 2016 rated their massage experience between an 8 and 10, with 10 being “extremely satisfied.”*
Now, this is where you come in. We know you’re already a massage convert. Now, we want you to become a massage ambassador. We believe that when you spread the word about how massage makes you feel, others will follow suit. Here are some ways you can share the message:
• After you receive your next massage, tell a friend. If fact, tell all of them on social media.
• Share this magazine with another person you think could benefit from learning about the benefits of massage.
• Refer your therapist to others in your friends-and-family circle.
• Buy a massage gift certificate for someone you care about.
Be proud you received a massage, and let others know how much you think they’ll enjoy getting bodywork, too. Together, let’s spread the word about the good things massage therapy and bodywork can do.
We hope you enjoy this spring issue of Body Sense magazine, which is all about your health and well-being.

*Statistics courtesy Harstad Strategic Research, Inc., sponsored by Associated Bodywork & Massage Professionals.