Make sure you schedule time each week to market your practice. Sure, it’s easier to say, “I’ll get to that,” and you might, but actually scheduling marketing time into your weekly calendar makes it real. Use this time to strategize, implement new ideas, or get out into the community. Research upcoming neighborhood events and evaluate if there is a place for massage. Update your website and social media sites. Write a newsletter (or better yet, use ABMP’s free Online Client Newsletter generator) or check in with absentee clients. A little each week goes a long way.